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Hi, I'm Sofia Märker, a Business Development and Marketing leader with 10 years of experience driving startup growth across Europe. I've built expansion operations in multiple hubs and shifted focus toward partnerships, brand activations, and community events. Whether it's developing HubSpot pipelines, securing headline artist bookings, or producing large meetups, I create systems and campaigns that turn curiosity into loyal users. Over my career, I've helped scale more than 30 brands in tech, logistics, creative, health, and hospitality industries. I enjoy turning bold ideas into actionable, repeatable results while building meaningful partnerships and leveraging automation tools for efficiency.…Hi, I'm Sofia Märker, a Business Development and Marketing leader with 10 years of experience driving startup growth across Europe. I've built expansion operations in multiple hubs and shifted focus toward partnerships, brand activations, and community events. Whether it's developing HubSpot pipelines, securing headline artist bookings, or producing large meetups, I create systems and campaigns that turn curiosity into loyal users. Over my career, I've helped scale more than 30 brands in tech, logistics, creative, health, and hospitality industries. I enjoy turning bold ideas into actionable, repeatable results while building meaningful partnerships and leveraging automation tools for efficiency.

Sofia Märker

Marketing Strategist, Brand Strategist, Community Manager, +3

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Hi, I'm Sofia Märker, a Business Development and Marketing leader with 10 years of experience driving startup growth across Europe. I've built expansion operations in multiple hubs and shifted focus toward partnerships, brand activations, and community events. Whether it's developing HubSpot pipelines, securing headline artist bookings, or producing large meetups, I create systems and campaigns that turn curiosity into loyal users. Over my career, I've helped scale more than 30 brands in tech, logistics, creative, health, and hospitality industries. I enjoy turning bold ideas into actionable, repeatable results while building meaningful partnerships and leveraging automation tools for efficiency.…Hi, I'm Sofia Märker, a Business Development and Marketing leader with 10 years of experience driving startup growth across Europe. I've built expansion operations in multiple hubs and shifted focus toward partnerships, brand activations, and community events. Whether it's developing HubSpot pipelines, securing headline artist bookings, or producing large meetups, I create systems and campaigns that turn curiosity into loyal users. Over my career, I've helped scale more than 30 brands in tech, logistics, creative, health, and hospitality industries. I enjoy turning bold ideas into actionable, repeatable results while building meaningful partnerships and leveraging automation tools for efficiency.

Available to hire

Hi, I’m Sofia Märker, a Business Development and Marketing leader with 10 years of experience driving startup growth across Europe. I’ve built expansion operations in multiple hubs and shifted focus toward partnerships, brand activations, and community events. Whether it’s developing HubSpot pipelines, securing headline artist bookings, or producing large meetups, I create systems and campaigns that turn curiosity into loyal users.

Over my career, I’ve helped scale more than 30 brands in tech, logistics, creative, health, and hospitality industries. I enjoy turning bold ideas into actionable, repeatable results while building meaningful partnerships and leveraging automation tools for efficiency.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Advanced

German

Intermediate

Russian

Fluent

Dutch

Intermediate

Work Experience

Freelance Business Developer and Event Producer at Pointer / MIDI Agency

December 1, 2024 - June 14, 2024

Lead business development and marketing for two creative companies focused on events, music, food, and culture. Produced and promoted over 15 live events in Berlin and built long-term partnerships with venues, sponsors, and collaborators. Introduced automation tools like Make, Notion, Zapier, and Airtable to streamline proposals and bookings, and created pitch decks and pricing frameworks for internal systems and investors.

Freelance Business Developer and Event Producer at Pointer / MIDI Agency

December 1, 2024 - June 7, 2024

Lead business development and marketing for two creative companies focused on events, music, food and culture. Produced and promoted over 15 live events in Berlin. Built long-term partnerships with venues, sponsors, and collaborators. Introduced automation tools including Make, Notion, Zapier, and Airtable to streamline proposals and bookings. Created pitch decks and pricing frameworks for internal systems and investors.

Business Development Manager at Erasmus for Entrepreneurs (EU Program)

March 1, 2024 - December 31, 2024

Advised early-stage founders across Europe on business growth, market entry, and positioning. Created go-to-market frameworks and helped founders refine product messaging and decks. Connected entrepreneurs with investors, hubs, and accelerators. Supported development of toolkits and campaign assets for startup visibility.

Business Development Manager — Erasmus for Entrepreneurs (EU Program) at Erasmus for Entrepreneurs (EU Program)

March 1, 2024 - December 31, 2024

Advised early-stage founders across Europe on business growth, market entry, and positioning. Created go-to-market frameworks and helped founders refine their product messaging and decks. Connected entrepreneurs with investors, hubs, and accelerators. Supported the development of toolkits and campaign assets for startup visibility.

Expansion Manager at Blueground

October 1, 2022 - February 29, 2024

Managed operational expansion into new territories, overseeing 6 warehouses and 1 distribution center. Developed onboarding protocols, inventory systems, and quality workflows for new regions. Partnered with logistics and tech teams to reduce errors and increase fulfillment speed. Mentored regional teams on best practices in scaling and cost efficiency.

Expansion Manager at Blueground

October 1, 2022 - February 29, 2024

Warehouse and Regional Operations Manager at Gorillas

January 1, 2020 - October 1, 2022

Led day-to-day operations for warehouse teams across Belgium. Built and maintained KPIs around delivery and fulfillment. Negotiated local B2B supplier partnerships. Conducted market research to identify emerging opportunities, contributing valuable insights to the company's product development and marketing strategies. Supported new hires with operational onboarding, process guides, and tool access.

Warehouse and Regional Operations Manager at Gorillas

January 1, 2020 - October 1, 2022