Sofia Märker

Available to hire

Hi, I'm Sofia Märker, a Business Development and Marketing leader with 10 years of experience driving startup growth across Europe.

About

Hi, I’m Sofia Märker, a Business Development and Marketing leader with 10 years of experience driving startup growth across Europe. I’ve built expansion operations in multiple hubs and shifted focus toward partnerships, brand activations, and community events. Whether it’s developing HubSpot pipelines, securing headline artist bookings, or producing large meetups, I create systems and campaigns that turn curiosity into loyal users.

Over my career, I’ve helped scale more than 30 brands in tech, logistics, creative, health, and hospitality industries. I enjoy turning bold ideas into actionable, repeatable results while building meaningful partnerships and leveraging automation tools for efficiency.

  • 4 years' experience
  • Joined July 2025

Languages

  • EnglishAdvanced
  • GermanIntermediate
  • RussianFluent
  • DutchIntermediate

Industry experience

  • Software & Internet
  • Transportation & Logistics
  • Media & Entertainment
  • Travel & Hospitality
  • Professional Services

Work experience· 8 roles

Freelance Business Developer and Event Producer · Pointer / MIDI AgencyDec 2024 – Jun 2024

Lead business development and marketing for two creative companies focused on events, music, food, and culture. Produced and promoted over 15 live events in Berlin and built long-term partnerships with venues, sponsors, and collaborators. Introduced automation tools like Make, Notion, Zapier, and Airtable to streamline proposals and bookings, and created pitch decks and pricing frameworks for internal systems and investors.

Freelance Business Developer and Event Producer · Pointer / MIDI AgencyDec 2024 – Jun 2024

Lead business development and marketing for two creative companies focused on events, music, food and culture. Produced and promoted over 15 live events in Berlin. Built long-term partnerships with venues, sponsors, and collaborators. Introduced automation tools including Make, Notion, Zapier, and Airtable to streamline proposals and bookings. Created pitch decks and pricing frameworks for internal systems and investors.

Business Development Manager · Erasmus for Entrepreneurs (EU Program)Mar 2024 – Dec 2024 · 10 mos

Advised early-stage founders across Europe on business growth, market entry, and positioning. Created go-to-market frameworks and helped founders refine product messaging and decks. Connected entrepreneurs with investors, hubs, and accelerators. Supported development of toolkits and campaign assets for startup visibility.

Business Development Manager — Erasmus for Entrepreneurs (EU Program) · Erasmus for Entrepreneurs (EU Program)Mar 2024 – Dec 2024 · 10 mos
Expansion Manager · BluegroundOct 2022 – Feb 2024 · 1 yr 5 mos
Expansion Manager · BluegroundOct 2022 – Feb 2024 · 1 yr 5 mos
Warehouse and Regional Operations Manager · GorillasJan 2020 – Oct 2022 · 2 yrs 10 mos
Warehouse and Regional Operations Manager · GorillasJan 2020 – Oct 2022 · 2 yrs 10 mos

Education· 5

Bachelor's degree · ESPB State University2014 – 2018
Bachelor's degree · SAE University, Frankfurt2012 – 2016
MBA · Open European Academy of Economics & Politics2023 – 2025
BA · ESPB State University2018

Certifications and awards

EU NextGeneration | Open European Academy of Economics & Politics Entrepreneurship Fellowship2023
EU NextGeneration Entrepreneurship Fellowship2023

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