I’m a Miami-based social media manager with a B.S. in Strategic Communication from CU Boulder and hands-on experience helping brands build real communities online. I specialize in content strategy, content calendars and influencer/ UGC outreach. I’m especially drawn to health, wellness, and lifestyle brands. At Raw Earth Foundation, I developed social strategies that doubled audience interactions. I know how to build a feed that looks intentional, write captions that actually sound like a human, and keep content consistent without it feeling stale. I bring a strategic mindset and an eye for aesthetics, plus the project management skills to stay organized, communicate clearly, and deliver on time. If you’re a personal trainer, yoga studio, med spa, or nutritionist looking for someone who gets your world, I’d love to work with you.…

Sofia Orta

I’m a Miami-based social media manager with a B.S. in Strategic Communication from CU Boulder and hands-on experience helping brands build real communities online. I specialize in content strategy, content calendars and influencer/ UGC outreach. I’m especially drawn to health, wellness, and lifestyle brands. At Raw Earth Foundation, I developed social strategies that doubled audience interactions. I know how to build a feed that looks intentional, write captions that actually sound like a human, and keep content consistent without it feeling stale. I bring a strategic mindset and an eye for aesthetics, plus the project management skills to stay organized, communicate clearly, and deliver on time. If you’re a personal trainer, yoga studio, med spa, or nutritionist looking for someone who gets your world, I’d love to work with you.…

Available to hire

I’m a Miami-based social media manager with a B.S. in Strategic Communication from CU Boulder and hands-on experience helping brands build real communities online.
I specialize in content strategy, content calendars and influencer/ UGC outreach. I’m especially drawn to health, wellness, and lifestyle brands. At Raw Earth Foundation, I developed social strategies that doubled audience interactions. I know how to build a feed that looks intentional, write captions that actually sound like a human, and keep content consistent without it feeling stale.
I bring a strategic mindset and an eye for aesthetics, plus the project management skills to stay organized, communicate clearly, and deliver on time. If you’re a personal trainer, yoga studio, med spa, or nutritionist looking for someone who gets your world, I’d love to work with you.

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Skills

Experience Level

Microsoft Word
Expert
Microsoft Powerpoint
Expert
Canva
Expert
Google Drive
Expert
Monday
Expert
Adobe Premiere Pro
Intermediate
Final Cut Pro X
Intermediate
WordPress
Intermediate
Adobe After Effects
Intermediate
Microsoft Excel
Intermediate
HubSpot
Intermediate
Audacity
Intermediate
Adobe Photoshop
Intermediate
Adobe Illustrator
Intermediate
Adobe InDesign
Intermediate
Pro Tools
Beginner
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Language

English
Fluent

Work Experience

Executive Assistant to CEO at Kaplan Group of Companies
June 30, 2024 - July 1, 2025
Orchestrated multi-departmental projects ensuring alignment with strategic objectives and on-time execution. Developed and executed internal communication strategies that ensured consistent messaging and alignment with organizational goals, while also managing the reputation of executives and the company. Managed complex calendars, coordinated travel, and facilitated high-level meetings, optimizing executive productivity.
Social Media Specialist at One Media Society
December 1, 2025 - Present
Created and managed content calendars; developed and published social media content aligned with brand goals to increase engagement and platform performance. Executed influencer outreach and coordinated UGC initiatives to amplify campaigns and support authentic brand storytelling. Actively engaged with audiences across multiple social platforms to foster community growth, trust, and long-term brand loyalty.
Social Media Marketing Specialist at Raw Earth Foundation
October 30, 2024 - November 29, 2025
Devised and executed social media strategies that doubled interactions and enhanced brand visibility for environmental advocacy. Produced compelling content across multiple platforms, fostering a strong community connection to environmental causes.

Education

B.S in Strategic Communication with Distinction - PR Track (Minor in Communication) at University of Colorado Boulder, College of Media, Communication and Information
August 1, 2019 - December 1, 2023
B.S. in Strategic Communication with Distinction - Minor in Communications at University of Colorado Boulder, College of Media, Communication and Information
January 11, 2030 - April 2, 2026

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Non-Profit Organization, Professional Services, Education, Travel & Hospitality
    paper Fishwife - Social Content Strategy (Spec Case Study)

    A speculative content strategy for Fishwife, a modern CPG tinned seafood brand. The project explores how Fishwife’s Instagram presence could scale without losing the playful, design-forward identity that makes the brand distinctive. Built around three repeatable content pillars — brand world-building, everyday lifestyle integration, and community-led storytelling — the strategy balances trend awareness with a strong point of view. Deliverables include strategic framing, post concepts, visual direction, and caption writing across static and Reel formats.