Fishwife - Social Content Strategy (Spec Case Study)

A speculative content strategy for Fishwife, a modern CPG tinned seafood brand. The project explores how Fishwife’s Instagram presence could scale without losing the playful, design-forward identity that makes the brand distinctive. Built around three repeatable content pillars — brand world-building, everyday lifestyle integration, and community-led storytelling — the strategy balances trend awareness with a strong point of view. Deliverables include strategic framing, post concepts, visual direction, and caption writing across static and Reel formats.