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Hi, I’m Oluwasoga Oniyesan, a digital marketing specialist with 3+ years of experience building content strategies, running paid campaigns, and shaping brand narratives for B2B SaaS, fintech, and tech startups. I translate complex products into sharp, conversion-focused messaging across social media, email campaigns, pitch decks, and sales collateral. I excel at go-to-market execution, brand positioning, and end-to-end campaign management. My strengths include paid advertising (Meta/Facebook & Instagram, Google, LinkedIn), content strategy and copywriting, and creating branded visuals that drive awareness, engagement, and pipeline growth for Nigerian SMEs and tech-enabled businesses.…Hi, I’m Oluwasoga Oniyesan, a digital marketing specialist with 3+ years of experience building content strategies, running paid campaigns, and shaping brand narratives for B2B SaaS, fintech, and tech startups. I translate complex products into sharp, conversion-focused messaging across social media, email campaigns, pitch decks, and sales collateral. I excel at go-to-market execution, brand positioning, and end-to-end campaign management. My strengths include paid advertising (Meta/Facebook & Instagram, Google, LinkedIn), content strategy and copywriting, and creating branded visuals that drive awareness, engagement, and pipeline growth for Nigerian SMEs and tech-enabled businesses.

OLUWASOGA ONIYESAN

Digital Marketer, Social Media Manager, Content Creator, +5

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Hi, I’m Oluwasoga Oniyesan, a digital marketing specialist with 3+ years of experience building content strategies, running paid campaigns, and shaping brand narratives for B2B SaaS, fintech, and tech startups. I translate complex products into sharp, conversion-focused messaging across social media, email campaigns, pitch decks, and sales collateral. I excel at go-to-market execution, brand positioning, and end-to-end campaign management. My strengths include paid advertising (Meta/Facebook & Instagram, Google, LinkedIn), content strategy and copywriting, and creating branded visuals that drive awareness, engagement, and pipeline growth for Nigerian SMEs and tech-enabled businesses.…Hi, I’m Oluwasoga Oniyesan, a digital marketing specialist with 3+ years of experience building content strategies, running paid campaigns, and shaping brand narratives for B2B SaaS, fintech, and tech startups. I translate complex products into sharp, conversion-focused messaging across social media, email campaigns, pitch decks, and sales collateral. I excel at go-to-market execution, brand positioning, and end-to-end campaign management. My strengths include paid advertising (Meta/Facebook & Instagram, Google, LinkedIn), content strategy and copywriting, and creating branded visuals that drive awareness, engagement, and pipeline growth for Nigerian SMEs and tech-enabled businesses.

Available to hire

Hi, I’m Oluwasoga Oniyesan, a digital marketing specialist with 3+ years of experience building content strategies, running paid campaigns, and shaping brand narratives for B2B SaaS, fintech, and tech startups. I translate complex products into sharp, conversion-focused messaging across social media, email campaigns, pitch decks, and sales collateral.

I excel at go-to-market execution, brand positioning, and end-to-end campaign management. My strengths include paid advertising (Meta/Facebook & Instagram, Google, LinkedIn), content strategy and copywriting, and creating branded visuals that drive awareness, engagement, and pipeline growth for Nigerian SMEs and tech-enabled businesses.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Work Experience

Social Media Marketer at Bi-Stripe Event

January 1, 2022 - December 31, 2023

Managed and grew social media presence, boosting engagement and brand visibility. Created content, scheduled posts, and responded to customer inquiries. Developed strategies to attract clients and increase event bookings. Analyzed insights to improve reach and engagement.

Data Entry at Vinerose Attorneys

February 1, 2023 - May 31, 2024

Efficiently inputted and managed large volumes of data in the firm's system. Conducted data verification to ensure accuracy and consistency. Maintained strict confidentiality and followed data security protocols. Organized and updated records for easy retrieval and reporting.

Virtual Assistant | Digital Marketer at Sunrise Legacy Books Publisher

April 1, 2024 - September 30, 2024

Managed digital marketing efforts for a book launch, leveraging platforms like MailerLite, Book Clicker, and Author Central. Promoted the book across social media platforms to increase visibility and engagement. Assisted with campaign execution, email marketing, and audience outreach. Ensured smooth coordination of marketing tasks to drive book sales and awareness.

Social Media Marketer & Content Creator at Magnum Media

September 1, 2022 - April 30, 2023

Developed and executed effective social media strategies to boost brand visibility. Managed multiple platforms, ensuring consistent and engaging content. Designed visually compelling graphics, infographics, and promotional materials. Created and scheduled content to drive audience engagement and brand awareness.

Content & Marketing Strategist at BillifTech

July 1, 2025 - Present

Lead content strategy and campaign execution across two SaaS products Billif (AP/AR automation) and TAB (hospitality operations management). Produce multi-format content including Instagram copy, LinkedIn posts, email campaigns, blog articles, and sales collateral targeted at Nigerian SMEs. Develop and pitch business proposals, outreach decks, and demo presentations to prospective hospitality clients including fine dining restaurants in Lagos. Create branded design assets, promotional materials, and pitch decks using Canva to support go-to-market campaigns for both products. Drive brand awareness and product positioning through pain-point-led copy and audience-specific messaging frameworks.

Digital Marketing Specialist at QorePay

June 1, 2025 - February 1, 2026

Drove product positioning and messaging for QorePay's financial solutions, crafting marketing content and promotional materials tailored to target customer segments. Planned and executed Meta Ads campaigns generating 243,400 views and 8,400 link clicks within 30 days achieving a peak CTR of 10.93%, well above industry benchmarks. Executed brand awareness campaigns across social media platforms to increase visibility and support customer acquisition. Collaborated with product and content teams to align ad creatives, copy, and landing pages for cohesive campaign execution.

Digital Marketing Specialist at NextGen

May 1, 2025 - December 1, 2025

Supported go-to-market execution for digital products via paid and organic channels including Meta Ads and Google Ads. Conducted competitor and audience research to sharpen targeting strategies and improve campaign messaging. Worked with creative teams to test ad formats and iterate on performance-improving creatives. Collaborated with digital team to optimize Meta Ads campaigns and increase lead generation.

Digital Marketer at Sunrise Legacy Books Publisher

April 1, 2024 - September 1, 2024

Managed end-to-end digital marketing for a book launch campaign across MailerLite, social media platforms, and author promotion channels. Executed email marketing, audience outreach, and social content to drive book visibility and sales. Coordinated campaign execution tasks to ensure smooth delivery and consistent audience engagement.