I currently work as a Senior Media Buyer, managing multi-channel paid campaigns across Meta, Google Ads, TikTok, Amazon, and LinkedIn, with over $3M in ad spend and $1.5M+ in revenue generated through data-driven optimization and performance marketing strategies. My experience in campaign setup, dynamic creative testing, audience segmentation, and ROAS optimization aligns closely with Vericast’s focus on data-driven campaign execution, geo-targeted optimization, and performance analysis. I would welcome the opportunity to contribute my hands-on campaign management and analytics expertise to help drive measurable results for your clients. I’d be happy to discuss how my background in performance marketing and media buying can support your business!

Sohaib Hayat Tabreek

I currently work as a Senior Media Buyer, managing multi-channel paid campaigns across Meta, Google Ads, TikTok, Amazon, and LinkedIn, with over $3M in ad spend and $1.5M+ in revenue generated through data-driven optimization and performance marketing strategies. My experience in campaign setup, dynamic creative testing, audience segmentation, and ROAS optimization aligns closely with Vericast’s focus on data-driven campaign execution, geo-targeted optimization, and performance analysis. I would welcome the opportunity to contribute my hands-on campaign management and analytics expertise to help drive measurable results for your clients. I’d be happy to discuss how my background in performance marketing and media buying can support your business!

Available to hire

I currently work as a Senior Media Buyer, managing multi-channel paid campaigns across Meta, Google Ads, TikTok, Amazon, and LinkedIn, with over $3M in ad spend and $1.5M+ in revenue generated through data-driven optimization and performance marketing strategies.

My experience in campaign setup, dynamic creative testing, audience segmentation, and ROAS optimization aligns closely with Vericast’s focus on data-driven campaign execution, geo-targeted optimization, and performance analysis. I would welcome the opportunity to contribute my hands-on campaign management and analytics expertise to help drive measurable results for your clients.

I’d be happy to discuss how my background in performance marketing and media buying can support your business!

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Experience Level

Expert
Expert
Expert
Expert

Language

German
Intermediate
English
Advanced
Urdu
Fluent
Hindi
Fluent

Work Experience

Senior Media Buyer at Akemi Corp / ECOMMERCE MARKETING AGENCY USA
June 1, 2022 - Present
Spearheaded traffic, conversion, lookalike, and retargeting campaigns across Facebook/Instagram, Amazon, LinkedIn, Reddit, Google, and TikTok with dynamic creative testing (single image, video, carousel). Built HubSpot dashboards and integrated campaign tracking across paid channels. Conducted content syndication for a SaaS client in European markets and managed multiple ecommerce and SaaS brands. Achieved a record purchases conversion value of $97k in a single day (March 2024). Managed $1.5M+ in sales in 2025 with $3M+ ad spend and an average ROAS of 3.4x. Implemented custom conversions for a Shopify app via Facebook pixel. Worked with tools like Triple Whale, ChatGPT, Sirge.io, and Ali Hunter. Created marketing content, social media content, creative descriptions, headlines, and ad copies.
Project Trainee Marketing at GroupM | Media Investment Company Pakistan
February 1, 2022 - June 1, 2022
Developed Terms of Reference (TOR) for an Experiential Learning Project. Conducted market research on Gen Z consumer habits of next-generation buyers. Analyzed campaigns and Gen Z behavior to derive valuable insights and provided data-driven recommendations to the Marketing Director.

Education

Masters in International Business Administration at European University Viadrina
January 1, 2024 - December 31, 2026
Bachelor of Business Administration at IBA, Karachi
January 1, 2018 - December 31, 2022

Qualifications

Advertising Specialist
February 1, 2024 - March 6, 2026
Google Ads Display Certification (Google SkillShop)
January 1, 2024 - March 6, 2026
Advertising with Meta (Meta, Coursera)
January 1, 2024 - March 6, 2026

Industry Experience

Media & Entertainment, Software & Internet, Professional Services

Experience Level

Expert
Expert
Expert
Expert