I’ve always enjoyed the part of marketing where you take something a little raw — a photo, a video clip, a student project, a campaign idea, a half-written update — and turn it into something people actually want to stop and look at. My background is in social media, content marketing and website updates across different kinds of brands, from retail and community-facing work to B2B campaigns. I’ve worked on Instagram, Facebook, LinkedIn, websites, newsletters and campaign content, creating posts, refreshing pages, organising content calendars and tracking what people respond to. A lot of my work has been about making content clearer, more polished and more engaging, without losing the original feeling behind it. What I like about this role is that it’s not just “posting content.” It’s about choosing the right pieces to show — the student work that feels exciting, the behind-the-scenes moments that parents would love, the testimonials that build trust, and the visuals that make the club feel active and creative. For an animation club, especially one working with children, I think the content needs to feel warm, joyful and real — not overly corporate. I use Canva and Adobe Photoshop to create and adapt social media visuals, promotional graphics and website imagery. I’m also comfortable organising content from different people, giving clear feedback, keeping a posting schedule running and looking at engagement to understand what’s working. I’d bring a mix of creativity, organisation and care to the role — making sure the club’s online presence feels lively, polished and genuinely connected to the children, tutors, schools and families it serves.

Sohini Ghosh

I’ve always enjoyed the part of marketing where you take something a little raw — a photo, a video clip, a student project, a campaign idea, a half-written update — and turn it into something people actually want to stop and look at. My background is in social media, content marketing and website updates across different kinds of brands, from retail and community-facing work to B2B campaigns. I’ve worked on Instagram, Facebook, LinkedIn, websites, newsletters and campaign content, creating posts, refreshing pages, organising content calendars and tracking what people respond to. A lot of my work has been about making content clearer, more polished and more engaging, without losing the original feeling behind it. What I like about this role is that it’s not just “posting content.” It’s about choosing the right pieces to show — the student work that feels exciting, the behind-the-scenes moments that parents would love, the testimonials that build trust, and the visuals that make the club feel active and creative. For an animation club, especially one working with children, I think the content needs to feel warm, joyful and real — not overly corporate. I use Canva and Adobe Photoshop to create and adapt social media visuals, promotional graphics and website imagery. I’m also comfortable organising content from different people, giving clear feedback, keeping a posting schedule running and looking at engagement to understand what’s working. I’d bring a mix of creativity, organisation and care to the role — making sure the club’s online presence feels lively, polished and genuinely connected to the children, tutors, schools and families it serves.

Available to hire

I’ve always enjoyed the part of marketing where you take something a little raw — a photo, a video clip, a student project, a campaign idea, a half-written update — and turn it into something people actually want to stop and look at.

My background is in social media, content marketing and website updates across different kinds of brands, from retail and community-facing work to B2B campaigns. I’ve worked on Instagram, Facebook, LinkedIn, websites, newsletters and campaign content, creating posts, refreshing pages, organising content calendars and tracking what people respond to. A lot of my work has been about making content clearer, more polished and more engaging, without losing the original feeling behind it.

What I like about this role is that it’s not just “posting content.” It’s about choosing the right pieces to show — the student work that feels exciting, the behind-the-scenes moments that parents would love, the testimonials that build trust, and the visuals that make the club feel active and creative. For an animation club, especially one working with children, I think the content needs to feel warm, joyful and real — not overly corporate.

I use Canva and Adobe Photoshop to create and adapt social media visuals, promotional graphics and website imagery. I’m also comfortable organising content from different people, giving clear feedback, keeping a posting schedule running and looking at engagement to understand what’s working.

I’d bring a mix of creativity, organisation and care to the role — making sure the club’s online presence feels lively, polished and genuinely connected to the children, tutors, schools and families it serves.

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Language

English
Fluent
German
Advanced

Work Experience

Marketing Specialist at Patel Nagar Refractories Pvt Ltd
January 1, 2026 - Present
Managed website updates, LinkedIn content, email content and customer-facing materials, improving message consistency across digital touchpoints by 18%. Developed content calendars and publishing trackers across social, website and email channels, improving planning consistency and campaign delivery. Refreshed website and product-page content to improve clarity, SEO visibility and brand consistency, contributing to 15% higher product-page traffic. Coordinated internal stakeholders and creative inputs to keep website updates, visual assets and campaign timelines aligned. Tracked website engagement, LinkedIn activity and content performance to identify optimisation opportunities and support future content planning.
Marketing Executive at TransUnion UK
June 1, 2025 - December 1, 2025
Designed, built and launched CRM-led email campaigns, newsletters and lifecycle communications for 15,000+ subscribers using Oracle Eloqua, including layout creation, content setup, QA checks and performance tracking. Created cross-channel B2B content across landing pages, case studies, customer communications, newsletters and LinkedIn. Developed pre- and post-event content for the TransUnion Summit, including invitations, newsletters, website updates, LinkedIn posts, event announcements and follow-up content. Supported content QA, proofreading, segmentation and A/B testing to improve targeting, content quality and engagement by 15%. Prepared KPI summaries, engagement updates and campaign performance reports to support optimisation decisions and future content planning. Maintained content trackers, editorial updates and review workflows with Marketing, Content and Sales teams, reducing content turnaround delays by 12%.
Marketing Executive at Acceleris Data Services
July 1, 2024 - January 1, 2025
Created cross-channel marketing assets including LinkedIn visuals, email content, landing page copy, presentation materials and promotional banners using Canva and Adobe tools. Repurposed technical data, AI and cloud topics into accessible B2B content for LinkedIn, landing pages, email campaigns and sales-support materials. Managed content calendars, website updates, campaign trackers and organic LinkedIn activity across email, web and social channels, improving campaign delivery consistency by 15%. Wrote and sent targeted Mailchimp campaigns, including event invitations, nurture emails and follow-up communications, achieving around 30% open rates and 15% CTR. Planned marketing activity for the first Leeds Databricks Meetup, coordinating promotional planning, speaker inputs and attendee-facing communication. Supported lead generation through campaign tracking, event promotion and follow-up activity, contributing to 40+ qualified leads.
Assistant Shop Manager at Oxfam
February 1, 2024 - June 1, 2025
Coordinated customer-facing communications across website updates, product descriptions, promotional messaging, social media content and in-store displays, contributing to 20% higher foot traffic. Created and refreshed promotional displays, product presentation and visual merchandising layouts to improve customer engagement and product visibility by 15–20%. Used customer, sales and merchandising insights to refine promotional messaging, local campaign activity and community-facing content. Supported consistent brand presentation across online updates, in-store visuals and customer communication.
Social Media Marketing Intern at Extreme International
August 1, 2023 - February 1, 2024
Created and scheduled LinkedIn, Instagram and Facebook content, helping campaigns reach 300,000+ accounts and generate 700,000+ impressions. Managed captions, publishing schedules, content calendars and engagement reports, improving campaign performance by 25%. Curated and adapted visual assets, campaign updates and community-led content for different social media formats. Prepared event-led social content, speaker highlights, promotional posts and community engagement updates, improving audience interaction by 35%. Tracked post-level engagement and audience response to identify stronger-performing content themes and support future campaign planning. Adapted copy and visuals to maintain consistent brand communication across Instagram, Facebook and LinkedIn.
Marketing Assistant at Patel Nagar Refractories Pvt Ltd
October 1, 2021 - July 1, 2022
Supported B2B marketing communications, customer-facing content and market research for industrial product audiences, contributing to 20% brand awareness growth. Assisted campaign execution, sales-support content, presentation materials and customer communication, contributing to 15% sales growth. Conducted competitor and market research to improve campaign messaging, audience understanding and positioning by 10–15%.

Education

MSc International Marketing Management at University of Leeds
January 11, 2030 - January 1, 2023
MSc Management and International Business at Nottingham Trent University
January 11, 2030 - January 1, 2021
Level 7 Diploma in Strategic Management and Leadership at CMI
January 11, 2030 - January 1, 2021
BCom Honours Accounts & Finance at University of Calcutta
January 11, 2030 - January 1, 2019

Qualifications

CMI Level 7 Diploma in Strategic Management and Leadership
January 11, 2030 - January 1, 2021

Industry Experience

Manufacturing, Financial Services, Non-Profit Organization, Software & Internet, Media & Entertainment, Professional Services, Retail, Other

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