Senior Content Marketing Manager at Full Fabric

Built full-funnel content strategies for five buyer personas (IT, Deans/CEOs, Admissions, Marketing, CFOs) across blog, social, web, whitepapers, case studies, and sales enablement. Contributed to 48% of marketing-sourced pipeline in peak months and influenced €230K+ in pipeline in a single reporting period. Rebuilt strategy to support a pivot from admissions-led to IT-first positioning, creating new technical content for CIO/CTO buyers (including integration blueprints, security documentation, and architecture guides). Pioneered AEO/LLMO with new methodology, rules, and AI visibility tracking. Created brand voice guidelines and editorial standards, produced sales enablement assets, and tracked 17+ KPIs per quarter; LinkedIn impressions up 50%, organic traffic up 33% QoQ, engagement above 12%. Reviewed email campaign content produced by the email marketing manager.

Marketing Specialist at EVA Global

Led content for two product launches end to end, creating all marketing materials across web and social; launch content accounted for 35% of total website traffic during campaign windows. Wrote 12+ articles, 15+ web pages, 2 whitepapers, and a case study targeting 8 eMobility segments across 39 countries. Drove SEO strategy across all 8 segments, improving priority keyword rankings by an average of 12 positions, and overhauled 40+ brand assets to rebuild visual and tonal positioning. Owned social media end to end across LinkedIn, Instagram, and Facebook (70+ posts in five months) with impressions up 24% and reach up 217%.

Digital Marketing Manager at Cleanwatts

Ran the content marketing function solo at a climate tech SaaS, producing 60+ pieces over 18 months (25+ articles, 4 case studies, 6 press releases) for B2B and B2C audiences, growing qualified leads by 15% and organic traffic by 22%. Owned broader digital marketing including web copy, social media, graphic design, and email programs. Reworked the company website in HTML/CSS across 20+ pages, restructuring messaging and user flow; bounce rate down 18% and session duration up 25%. Built social media presence from zero with 200+ posts, increasing brand awareness by 30% and social-driven site traffic by 40%. Ran segmented email campaigns averaging 28% open rates and 6.5% CTR.

Head of Marketing at One Hundred Group Ltd

Sole marketing lead for a global ultra trail running championship across 5+ countries. Owned content strategy and end-to-end marketing execution and coordinated 4 freelance social media specialists during race events across the UK, USA, Italy, and Brazil. Wrote website copy, blog content, and newsletters for 2,500+ subscribers (35% open rate); grew website traffic by 20% and increased event-day impressions 3x via multi-day live social coverage. Rebuilt brand positioning and social strategy (75% follower growth; 45% more engagement per post). Designed and ran fundraising campaigns exceeding the target by over EUR 150K.

Provided full-time support for a close family member during cancer treatment.