I am a senior communications professional with a passion for storytelling across institutional communications, digital marketing, and multimedia journalism. I design and manage cross‑platform content, lead multidisciplinary teams, and deliver high‑impact campaigns that connect with audiences. I thrive in fast-paced environments, combining editorial rigor with hands‑on production, video editing, graphic design, and web optimization to drive meaningful results. I enjoy turning complex information into accessible stories, mentoring teams, and partnering with stakeholders to achieve strategic goals.…

Soledad Britapaja Sánchez

I am a senior communications professional with a passion for storytelling across institutional communications, digital marketing, and multimedia journalism. I design and manage cross‑platform content, lead multidisciplinary teams, and deliver high‑impact campaigns that connect with audiences. I thrive in fast-paced environments, combining editorial rigor with hands‑on production, video editing, graphic design, and web optimization to drive meaningful results. I enjoy turning complex information into accessible stories, mentoring teams, and partnering with stakeholders to achieve strategic goals.…

Available to hire

I am a senior communications professional with a passion for storytelling across institutional communications, digital marketing, and multimedia journalism. I design and manage cross‑platform content, lead multidisciplinary teams, and deliver high‑impact campaigns that connect with audiences.
I thrive in fast-paced environments, combining editorial rigor with hands‑on production, video editing, graphic design, and web optimization to drive meaningful results. I enjoy turning complex information into accessible stories, mentoring teams, and partnering with stakeholders to achieve strategic goals.

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Skills

Experience Level

SEO
Expert

Language

Spanish; Castilian
Fluent

Work Experience

Remote Communications Consultant / Freelance Journalist at Self-Employed / Remote
January 1, 2021 - Present
Producing political, social, and feature articles; one to two in-depth reports for La Tecla Patagonia Magazine (weekly); editorial supervision and social media management; press relations and project coordination for public institutions (Ombudsman’s Office, City Council, Provincial Government).
Freelance Writer at El Periódico Digital (www.elperiodico.digital)
January 1, 2021 - Present
Freelance writer for a Spanish-language news website.

Education

Vocational Training in Graphic Design at Nebrija University
January 1, 2008 - January 1, 2014
Diploma in Digital Marketing at Nebrija University
January 11, 2030 - February 12, 2026
Bachelor's Degree in Social Communication – Journalism Orientation at National University of La Plata
January 11, 2030 - February 12, 2026
Diploma in Digital Marketing at Nebrija University
January 11, 2030 - February 12, 2026
Vocational Training in Graphic Design at Nebrija University
January 11, 2030 - February 12, 2026
Audio Visual Production and Editing Tools at CIC - Centro de Investigacion Cinematografica
January 11, 2030 - February 12, 2026
Web Design with WordPress and E-commerce at UTN - BA
January 1, 2008 - January 1, 2020

Qualifications

Diploma in Digital Marketing
January 11, 2030 - February 12, 2026
Vocational Training in Graphic Design
January 1, 2008 - January 1, 2014

Industry Experience

Media & Entertainment, Professional Services, Telecommunications, Education, Government
    paper Golden Sky Real Estate and others

    New project: Real Estate Digital Strategy

    Client: Golden Sky · Marbella · Costa del Sol

    Project description

    Development of a comprehensive communication and digital marketing strategy oriented to brand repositioning, qualified conversion and the construction of sectoral authority in the premium real estate market of the Costa del Sol.

    The project proposes an evolution of the traditional “property catalogue” model towards a reference brand approach, where Instagram and digital channels function as platforms of attraction, education, positioning and trust generation, and not only as direct sales showcases.

    Work lines

    • Strategic diagnosis of profile, brand, narrative and organic performance

    • Redefinition of positioning: from commercial real estate to reference in living and investing with judgement in the Costa del Sol

    • Design of content pillars: properties with storytelling, real estate investment, buyer/investor education, Costa del Sol lifestyle, personal brand and team

    • Conversion-oriented content strategy (saved, viewing time, real queries)

    • Unified brand narrative development and editorial voice

    • Integration of differential products and services (investment, premium services, comprehensive experience)

    • International strategy: multilingual communication and positioning for foreign audiences

    • Employer branding and internal culture

    • Progressive growth model: visibility + authority + conversion

    Strategic objective

    Positioning Golden Sky as a local reference brand in the premium real estate ecosystem, capable of attracting a qualified audience, generating trust and transforming visibility into real business opportunities.

    ⸻

    Experience in other projects

    In addition to the Golden Sky project, I have developed communication and digital marketing strategies for companies and organisations in different sectors, including:

    • Real estate and real estate

    • Agronomy

    • Pharmacy

    • Industry (non-ferrous metals casting, B2B model)

    • Educational institutions

    • Non-profit organisations

    • Personal and corporate brand projects

    • Institutional communication and strategic marketing

    With a transversal focus on:

    • Brand positioning

    • Content strategy

    • Storytelling

    • Community building

    • Digital conversion

    • Strategic communication

    • Branding and reputation