Hi, I'm Lisa Rice, a strategic content marketing professional with deep experience in crafting and executing high-impact, data-driven content that elevates brand authority, fuels demand generation, and drives growth. I'm skilled in shaping and implementing brand voice, tone, and messaging to ensure excellence and consistency at all touchpoints. I leverage AI to accelerate, polish, and scale content. I'm an expert in translating complex or nuanced topics into engaging, accessible narratives. I'm also known as "eagle eye" by colleagues and creative teams because of my ability to catch even the most minor grammatical, punctuation, and design errors.

Lisa Rice

Hi, I'm Lisa Rice, a strategic content marketing professional with deep experience in crafting and executing high-impact, data-driven content that elevates brand authority, fuels demand generation, and drives growth. I'm skilled in shaping and implementing brand voice, tone, and messaging to ensure excellence and consistency at all touchpoints. I leverage AI to accelerate, polish, and scale content. I'm an expert in translating complex or nuanced topics into engaging, accessible narratives. I'm also known as "eagle eye" by colleagues and creative teams because of my ability to catch even the most minor grammatical, punctuation, and design errors.

Available to hire

Hi, I’m Lisa Rice, a strategic content marketing professional with deep experience in crafting and executing high-impact, data-driven content that elevates brand authority, fuels demand generation, and drives growth. I’m skilled in shaping and implementing brand voice, tone, and messaging to ensure excellence and consistency at all touchpoints. I leverage AI to accelerate, polish, and scale content. I’m an expert in translating complex or nuanced topics into engaging, accessible narratives. I’m also known as “eagle eye” by colleagues and creative teams because of my ability to catch even the most minor grammatical, punctuation, and design errors.

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Work Experience

Head of Content at CBIZ, Inc.
April 1, 2025 - July 20, 2025
Crafted thought leadership and demand generation content, including articles, blogs, white papers, landing pages, case studies, email, web, ads, video, and social, driving audience engagement and lead generation. Spearheaded cross-functional collaboration across creative, social, demand gen, web, PR, sales, and communications teams to develop and execute high-impact content programs aligned with business goals. Led the content function, which included seven in-house content writers as well as freelancers. Directed the content transformation for the company’s 2023 rebrand, elevating brand presence, refining voice, and aligning messaging with the refreshed identity. Interviewed and partnered with subject matter experts and senior executives to develop audience-focused, SEO-driven insights, elevating their credibility and the company's industry authority. Researched industry, competitor, and audience trends to capitalize on timely content opportunities, boosting brand relevance and targ
National Marketing Manager at CBIZ, Inc.
April 1, 2018 - July 20, 2025
Led content ideation sessions to generate timely, audience-first concepts and campaigns. Created and curated content in various formats, including guides, whitepapers, case studies, ads, video, email, blogs, social, infographics, and newsletters. Shaped and enforced brand standards across campaigns and channels. Translated complex subject matters into accessible narratives tailored to business decision-makers. Directed creative teams to develop visually compelling assets that reinforced brand identity and resonated with target audiences. Crafted a newsletter strategy encompassing a corporate newsletter as well as newsletters tailored to different buyer audiences and industries. Developed the company’s first corporate identity guidelines, setting foundational messaging and design standards. Produced the company’s first enterprise-wide newsletter, delivering actionable insights to business leaders across industries and geographies.

Education

Bachelor’s Degree, Communications & Mass Media at UC Santa Barbara
January 1, 1998 - December 31, 2002
dates not correct but will not allow me to change

Qualifications

Add your qualifications or awards here.

Industry Experience

Professional Services, Financial Services, Education, Energy & Utilities, Government, Healthcare, Life Sciences, Non-Profit Organization, Real Estate & Construction, Retail, Manufacturing, Wholesale & Distribution