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I am a results-driven business and partnerships leader with a track record in deal pricing, commercial strategy, partnerships & alliances, and strategic sourcing. I shape pricing and contract terms, leverage data and market knowledge to support decisions, and design end-to-end deal processes to drive profitability while keeping the buyer experience front and center. I excel at building and scaling partner ecosystems, designing innovative go-to-market models, and enabling sales teams with cross-functional, global collaboration. I am passionate about customer success, Kaizen and operational excellence, and I enjoy leading with empathy while delivering measurable value and long-term growth.…I am a results-driven business and partnerships leader with a track record in deal pricing, commercial strategy, partnerships & alliances, and strategic sourcing. I shape pricing and contract terms, leverage data and market knowledge to support decisions, and design end-to-end deal processes to drive profitability while keeping the buyer experience front and center. I excel at building and scaling partner ecosystems, designing innovative go-to-market models, and enabling sales teams with cross-functional, global collaboration. I am passionate about customer success, Kaizen and operational excellence, and I enjoy leading with empathy while delivering measurable value and long-term growth.

Sonja Arce Sundbyberg

Project Manager, Production Manager, Creative Producer, +2

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I am a results-driven business and partnerships leader with a track record in deal pricing, commercial strategy, partnerships & alliances, and strategic sourcing. I shape pricing and contract terms, leverage data and market knowledge to support decisions, and design end-to-end deal processes to drive profitability while keeping the buyer experience front and center. I excel at building and scaling partner ecosystems, designing innovative go-to-market models, and enabling sales teams with cross-functional, global collaboration. I am passionate about customer success, Kaizen and operational excellence, and I enjoy leading with empathy while delivering measurable value and long-term growth.…I am a results-driven business and partnerships leader with a track record in deal pricing, commercial strategy, partnerships & alliances, and strategic sourcing. I shape pricing and contract terms, leverage data and market knowledge to support decisions, and design end-to-end deal processes to drive profitability while keeping the buyer experience front and center. I excel at building and scaling partner ecosystems, designing innovative go-to-market models, and enabling sales teams with cross-functional, global collaboration. I am passionate about customer success, Kaizen and operational excellence, and I enjoy leading with empathy while delivering measurable value and long-term growth.

Available to hire

I am a results-driven business and partnerships leader with a track record in deal pricing, commercial strategy, partnerships & alliances, and strategic sourcing. I shape pricing and contract terms, leverage data and market knowledge to support decisions, and design end-to-end deal processes to drive profitability while keeping the buyer experience front and center.

I excel at building and scaling partner ecosystems, designing innovative go-to-market models, and enabling sales teams with cross-functional, global collaboration. I am passionate about customer success, Kaizen and operational excellence, and I enjoy leading with empathy while delivering measurable value and long-term growth.

Skills

Experience Level

Expert

Expert

Expert

Intermediate

Intermediate

Language

Spanish; Castilian

Fluent

English

Fluent

Swedish

Fluent

Work Experience

Head (Interim) – Partnerships at Aceve

September 1, 2025 - Present

Lead the early-stage partnerships function, build the partnership team and processes, onboard and upskill new partners, develop GTM plans, qualify prospects, and support on joint sales opportunities. Redesigned indirect sales processes, implemented governance, and established partner invoicing and contract alignment to accelerate partner-led revenue.

Partnership Manager EMEA & Japan / Alliance & Channel Development Manager at Tacton AB

March 1, 2022 - August 1, 2025

Identified and onboarded partners; built the partner program from the ground up; developed joint GTM plans; supported prospect qualification and co-sell opportunities; monitored partner performance; facilitated business reviews and contract updates; improved brand awareness and partner-led revenue.

Head of Northern Europe Deal Desk, EMEA Strategic Business Practices at Salesforce Sweden

May 1, 2021 - February 1, 2022

Led a team of deal strategists, managers and analysts across Benelux and Nordics; managed the full SalesForce deal portfolio including cloud, ISVs and OEM partners; collaborated with regional leadership on strategic planning and governance.

Head of Nordic Desk at Salesforce Sweden

February 1, 2019 - May 1, 2021

Led a cross-functional deal desk team servicing multiple industries and company sizes; built client-facing commercial pitches; redesigned indirect sales processes and go-to-market activities to accelerate revenue.

IT Products & Services Group Strategic Sourcing Manager at Ericsson Group HQ

July 1, 2016 - January 1, 2019

Owned global sourcing for IT products and services; drove source-to-contract for digital experience platforms; led cross-functional collaboration and governance to optimize profitability and vendor relationships.

Lead Pricing & Commercial Excellence at Ericsson Group, BU Digital Services

January 1, 2015 - June 1, 2016

Led pricing strategy, market pricing models, and commercial excellence initiatives; supported key deals with tactical pricing guidance and governance to improve deal economics.

Portfolio Pricing & Commercial Manager at Ericsson Group, BU Multimedia Solutions

January 1, 2010 - December 1, 2014

Designed global price lists and pricing strategies across lifecycle stages; supported sales in key deals and RFXs; collaborated with marketing and product teams to align pricing with market needs.

BSS Solution Architect & Program Manager at Ericsson Group, Eastern Europe & Central Asia

January 1, 2005 - September 1, 2006

Regional solution architecture and program management for BSS deployments; led project governance and cross-team coordination to deliver telecom solutions.

BSS Service Delivery & Support Engineer / Delivery Project Manager at Ericsson Global Service Delivery Center for EMEA

November 1, 2000 - December 1, 2004

Implemented BSS solutions across EMEA; remote support post-go-live; contributed to a regional telecom operator launch in Greece.