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I'm Sonia Bem Haomom, a freelance insights consultant with ~20 years' experience across healthcare/pharma, FMCG, tech, telecom and automotive. I specialize in AI-supported social listening and research—designing queries, relevance frameworks, sampling and coding to turn high-volume data into decision-ready insights. I also analyze search behavior and digital landscapes (SEO/GEO, traffic drivers, user journeys, and AI prompt-search visibility), translating findings into content and discoverability recommendations. I'm a trusted partner to global teams, translating patient/consumer narratives into strategy, education, launch tracking and reputation/issue intelligence.…I'm Sonia Bem Haomom, a freelance insights consultant with ~20 years' experience across healthcare/pharma, FMCG, tech, telecom and automotive. I specialize in AI-supported social listening and research—designing queries, relevance frameworks, sampling and coding to turn high-volume data into decision-ready insights. I also analyze search behavior and digital landscapes (SEO/GEO, traffic drivers, user journeys, and AI prompt-search visibility), translating findings into content and discoverability recommendations. I'm a trusted partner to global teams, translating patient/consumer narratives into strategy, education, launch tracking and reputation/issue intelligence.

Sonia Bem Haomom

PRO

Social Media Freelancer, Social Media Manager, Brand Strategist, +1

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I'm Sonia Bem Haomom, a freelance insights consultant with ~20 years' experience across healthcare/pharma, FMCG, tech, telecom and automotive. I specialize in AI-supported social listening and research—designing queries, relevance frameworks, sampling and coding to turn high-volume data into decision-ready insights. I also analyze search behavior and digital landscapes (SEO/GEO, traffic drivers, user journeys, and AI prompt-search visibility), translating findings into content and discoverability recommendations. I'm a trusted partner to global teams, translating patient/consumer narratives into strategy, education, launch tracking and reputation/issue intelligence.…I'm Sonia Bem Haomom, a freelance insights consultant with ~20 years' experience across healthcare/pharma, FMCG, tech, telecom and automotive. I specialize in AI-supported social listening and research—designing queries, relevance frameworks, sampling and coding to turn high-volume data into decision-ready insights. I also analyze search behavior and digital landscapes (SEO/GEO, traffic drivers, user journeys, and AI prompt-search visibility), translating findings into content and discoverability recommendations. I'm a trusted partner to global teams, translating patient/consumer narratives into strategy, education, launch tracking and reputation/issue intelligence.

Available to hire

Kingston upon Thames, United Kin...

I’m Sonia Bem Haomom, a freelance insights consultant with ~20 years’ experience across healthcare/pharma, FMCG, tech, telecom and automotive. I specialize in AI-supported social listening and research—designing queries, relevance frameworks, sampling and coding to turn high-volume data into decision-ready insights.

I also analyze search behavior and digital landscapes (SEO/GEO, traffic drivers, user journeys, and AI prompt-search visibility), translating findings into content and discoverability recommendations. I’m a trusted partner to global teams, translating patient/consumer narratives into strategy, education, launch tracking and reputation/issue intelligence.

Skills

SEO

Experience Level

SEO

Intermediate

Work Experience

Freelance Consultant at Self-employed / Freelance

August 1, 2020 - Present

Freelance insights consultant delivering AI-supported social listening and research across immunology, dermatology, respiratory, neuro, oncology/hematology and rare diseases. Designs queries, relevance frameworks and sampling plans; performs AI-assisted coding to produce defensible insight readouts with clear confidence boundaries. Combines SEO analytics, search-intent mapping and GEO/AI prompt-search analysis to map how patients discover information, identify sites with visibility, and reveal content gaps. Builds Boolean queries and comprehensive dashboards; develops journey-stage and mindset frameworks linking emotions to information needs. Produces quantified readouts to monitor narrative evolution and emerging risks. Leads issues intelligence and reputation listening for corporate affairs/risk teams and extends intelligence to digital benchmarking across industries.

Manager, Social Media Analytics & Research Services at Genpact

November 1, 2011 - August 1, 2020

Managed multi-industry accounts end-to-end; co-created frameworks and unified KPIs for brand, corporate identity, and digital performance measurement. Developed methodologies to aggregate reach, engagement, and conversion across channels; delivered campaign, competitor, category and industry analysis. Supported pre-sales with proposals, business cases, and pricing; recruited and trained analysts to expand capability and quality.

Research Lead at IMRB International

January 1, 2007 - December 31, 2011

Led FMCG panel-based insight programs delivering market/competition reviews, consumer profiling, promotion effectiveness and readouts; responsible for client debriefs, proposals and questionnaire design.

Research Analyst at GfK Mode

January 1, 2007 - December 31, 2007

Executed primary research end-to-end (brand awareness/visibility; household spend/savings), managing questionnaire design, fieldwork coordination, budgeting, analysis planning, and client-ready insight reporting.