Available to hire
Hi, I’m Sonia Ayuso, a UX/UI designer with 3+ years of experience delivering scalable digital products for startups and growing businesses. I specialize in design systems, high-fidelity prototyping, and data-driven UX improvements that boost usability and conversion.
I bring a solid foundation in visual design and cross-functional collaboration. I thrive in remote, fast-paced environments and enjoy turning business needs into user-centered solutions, working closely with developers and stakeholders to balance feasibility with delightful experiences.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Language
Spanish; Castilian
Fluent
English
Fluent
Work Experience
UX/UI Designer at Ecotisa Group
March 1, 2026 - PresentWeb interface design and high-fidelity prototyping for the various companies within the group. Creation of user-centered solutions in collaboration with development teams. Close collaboration with the technical team to define viable solutions, balancing business needs, user experience, and development constraints. Validation of proposals with clients and collection of feedback to iterate and improve designs.
UX / UI Designer at Nokeon
July 1, 2025 - November 30, 2025Designed high-fidelity interfaces and prototypes for corporate and e-commerce products, enhancing consistency and usability. Built scalable design systems that streamlined collaboration between design and development teams. Created user flows and wireframes that clarified complex interactions and reduced friction in key journeys. Collaborated with developers and stakeholders in an agile, fully remote environment to deliver features efficiently.
Freelance Graphic Designer at Freelance
January 1, 2022 - December 31, 2025Delivered 30+ interfaces, prototypes and brand identities for diverse clients, consistently meeting remote deadlines. Developed cohesive branding systems and digital assets that strengthened client positioning and visual communication. Improved engagement and brand perception through optimized landing pages, campaigns and visual content. Managed end-to-end design projects, from discovery to delivery, ensuring smooth communication with international clients.
Graphic Designer at Mon Estudio
January 1, 2021 - December 31, 2022Created brand identities, marketing materials and digital content for campaigns across print and online channels. Collaborated with marketing teams to enhance visual communication and maintain brand consistency.
Character Design Teacher (2D and 3D)
January 1, 2020 - December 31, 2021Character design instruction for 2D and 3D projects.
Administrative Assistant at Hivisan
January 1, 2017 - December 31, 2019Administrative support and office coordination.
UX / UI Designer at Ecotisa Group
March 1, 2026 - PresentWeb interface design and high-fidelity prototyping for the various companies within the group. Creation of user-centered solutions in collaboration with development teams. Close collaboration with the technical team to define viable solutions, balancing business needs, user experience, and development constraints. Validation of proposals with clients and collection of feedback to iterate and improve designs.
Character Design Teacher (2D and 3D) at Self-Employed / Hires
January 1, 2020 - January 1, 2021Taught 2D and 3D character design, developing curriculum and project-based lessons for students.
Education
Online Master’s in AI & Innovation at Founderz + Microsoft
January 1, 2025 - June 15, 2026Master’s in Graphic Design & Digital Environments at Labasad
January 1, 2021 - December 31, 2022Specialist in Digital Marketing at ESI Valladolid
January 1, 2022 - December 31, 2022Master’s in Secondary Education (English) at EMU
January 11, 2030 - June 15, 2026Bachelor’s Degree in Social Work at University of Valladolid
January 11, 2030 - June 15, 2026Master’s in AI & Innovation at Founderz + Microsoft
January 1, 2025 - January 1, 2025Master’s in Graphic Design & Digital Environments at Labadad
January 1, 2021 - January 1, 2022Specialist in Digital Marketing at ESI Valladolid
January 1, 2022 - January 1, 2022Google UX/UI Design Professional Certificate at Google
January 1, 2024 - January 1, 2024Master’s in Secondary Education (English) at EMU
January 11, 2030 - June 15, 2026Bachelor’s Degree in Social Work at University of Valladolid
January 11, 2030 - June 15, 2026Qualifications
Google UX/UI Design Professional Certificate
January 1, 2024 - June 15, 2026Online Master’s in AI & Innovation
January 1, 2025 - June 15, 2026Master’s in Graphic Design & Digital Environments
January 1, 2021 - December 31, 2022Specialist in Digital Marketing
January 1, 2022 - December 31, 2022Google UX/UI Design Professional Certificate
January 1, 2024 - January 1, 2024Master’s in AI & Innovation
January 1, 2025 - January 1, 2025Master’s in Graphic Design & Digital Environments
January 1, 2021 - January 1, 2022Specialist in Digital Marketing
January 1, 2022 - January 1, 2022Master’s in Secondary Education (English)
January 11, 2030 - June 15, 2026Bachelor’s Degree in Social Work
January 11, 2030 - June 15, 2026Industry Experience
Software & Internet, Media & Entertainment, Education, Professional Services, Retail
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
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