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Marketing professional with more than a decade of experience in content strategy, brand messaging, and creative storytelling. Fluent in Spanish and grounded in global perspective, I lead with intention and clarity—connecting people, ideas, and purpose across industries. Currently shaping marketing strategy across multiple business segments at Gray, with a focus on thoughtful communication that reflects both brand expertise and human values.…Marketing professional with more than a decade of experience in content strategy, brand messaging, and creative storytelling. Fluent in Spanish and grounded in global perspective, I lead with intention and clarity—connecting people, ideas, and purpose across industries. Currently shaping marketing strategy across multiple business segments at Gray, with a focus on thoughtful communication that reflects both brand expertise and human values.

Sonny Johnson

Brand Strategist, Marketing Strategist, Digital Marketer, +2

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Marketing professional with more than a decade of experience in content strategy, brand messaging, and creative storytelling. Fluent in Spanish and grounded in global perspective, I lead with intention and clarity—connecting people, ideas, and purpose across industries. Currently shaping marketing strategy across multiple business segments at Gray, with a focus on thoughtful communication that reflects both brand expertise and human values.…Marketing professional with more than a decade of experience in content strategy, brand messaging, and creative storytelling. Fluent in Spanish and grounded in global perspective, I lead with intention and clarity—connecting people, ideas, and purpose across industries. Currently shaping marketing strategy across multiple business segments at Gray, with a focus on thoughtful communication that reflects both brand expertise and human values.

Available to hire

Marketing professional with more than a decade of experience in content strategy, brand messaging, and creative storytelling. Fluent in Spanish and grounded in global perspective, I lead with intention and clarity—connecting people, ideas, and purpose across industries. Currently shaping marketing strategy across multiple business segments at Gray, with a focus on thoughtful communication that reflects both brand expertise and human values.

Skills

Copywriting

Experience Level

Copywriting

Expert

Language

Spanish; Castilian

Fluent

Work Experience

Marketing Intern at Kaleidoscope Marketing

June 1, 2016 - August 31, 2016

Assisted with segment-level marketing strategy and messaging in partnership with sales, leadership, and subject matter experts. Led content creation for proposals, presentations, and campaigns, ensuring clarity and alignment with business priorities.

Marketing Manager - USC Campus at The Gotcha Group

January 1, 2016 - January 1, 2017

Led marketing initiatives for USC campus programs, overseeing strategy, positioning, and communications to drive engagement and growth. Collaborated with executive leadership, business development, and cross-functional teams.

Marketing & Communications Intern at Seltona

June 1, 2017 - August 31, 2017

Supported marketing and communications efforts across channels; contributed to proposals, web content, social materials, and campaigns to translate technical capabilities into clear narratives.

Travel & Experiences Sales at Madrid & Beyond

January 1, 2019 - December 31, 2020

Engaged in sales for travel experiences, coordinating with product teams to deliver customer-focused journeys and growth.

Senior Marketing Manager at Gray (Remote)

August 1, 2025 - Present

Led executive leadership, business development, and cross-functional teams to drive pursuits and go-to-market initiatives; oversaw strategy and performance across remote teams.

Marketing Manager at Gray

September 1, 2024 - August 1, 2025

Oversee development of proposals, web content, socials, and strategic campaigns translating complex capabilities into clear, compelling narratives.

Communications Coordinator at Gray

June 1, 2022 - September 1, 2024

Coordinated internal and external communications, campaign planning, and content across channels to support brand messaging and audience engagement.

Office Engineer at Gray

January 1, 2020 - January 1, 2021