Sonya Laurenssen

ProAvailable to hire

Solutions-driven and highly organized Graphic Designer and Packaging Specialist. Creative by nature and a strategic thinker.

About

Solutions-driven and highly organized Graphic Designer and Packaging Specialist. Creative by nature and a strategic thinker.

Proven expertise in managing and launching D2C/B2C brands across various industries. Proficient in collaborating cross-functionally with stakeholders and working hands-on with marketing and design teams.

  • Joined February 2026

Industry experience

  • Media & Entertainment
  • Professional Services
  • Manufacturing
  • Retail
  • Real Estate & Construction
  • Consumer Goods
  • Wholesale & Distribution

Projects · 2

Gusto Baking Mixes approached Turn Designs to create compelling stand up pouch packaging designs that would appeal to health-conscious bakers looking for high-quality, easy-to-use baking solutions. The goal was to craft a visual language that conveys premium ingredients, wholesome indulgence, and the joy of home baking.

The result is a Clean and contemporary layout with strong shelf presence. The vibrant yet natural colour palette was selected to differentiate product SKUs while maintaining a cohesive brand presence.

Packaging Design & Marketing Support Materials
  • Brand Strategist
  • Graphic Designer
  • Packaging Designer

This secondary packaging project was an absolute dream to create for Herbal Skin Solutions — a science-driven, esthetician-founded brand that’s redefining botanical skincare by blending clinical-grade performance with clean, sustainable practices.

Led by Kaelin Jutras Zuñiga, the HSS team provided a beautiful creative brief, and I worked my magic — designing both the outer and inner box compositions for a collection of 18 luxurious face care products. Each box interior features unique artwork and a heartfelt sentiment that can be cut out and kept as a bookmark or keepsake — a small, meaningful detail that reflects the brand’s spirit of care and connection.

Every collection carries its own earthy tone inspired by nature, printed on FSC-certified, uncoated paperboard for a tactile, natural feel.

Skincare Packaging Design
  • Packaging Designer

Work experience· 8 roles

Owner, Designer & Marketer · Jusu Wellness Inc.Apr 2022 – Apr 2024 · 2 yrs 1 mo

Oversee all aspects of the company, including team management; Handle D2C and B2B sales and strategy; Lead product development from concept to commercialization; Manage line planning, including seasonal planning; Develop and design packaging, sourcing primary and secondary components; Conduct competitive market analysis; Ensure quality assurance and regulatory compliance; Oversee financial planning and analysis.

Project Manager & Packaging Designer · Better Plant Sciences (Jusu, Urban Juve, Komo, Wright & Well)Apr 2019 – Apr 2022 · 3 yrs 1 mo

Creates project documentation and strategy plans across 4 B2C and D2C brands; Accountable for complete project lifecycle from inception to close; Manages and documents feedback, revisions, and quality assurance process for creative assets; Vendor/supplier management, and resource assignments; Collaborates with stakeholders to determine project timelines and budgets; Leads market research and competitive analysis; Provides guidance to marketing, creatives and cross-functionally; Leads development and design of packaging initiatives (sustainability first).

Senior Project Manager - Marketing · Faith Wilson Group Realty ServicesMar 2017 – Oct 2018 · 1 yr 8 mos

Managed in-house design and marketing team; Developed and managed monthly marketing campaigns across all platforms; Vendor/supplier management, and resource assignments; Worked closely with sales team to determine project timelines and budgets.

Creative Director & Brand Manager · Steve Nash Fitness World & Sports ClubMay 2014 – Apr 2016 · 2 yrs
Instructor - Continuing Studies, Fashion Arts Diploma Program · Vancouver Community CollegeMar 2012 – May 2014 · 2 yrs 3 mos
Senior Footwear Developer · John Fluevog ShoesMar 2011 – Jul 2012 · 1 yr 5 mos
Owner & Principal Designer · Turn DesignsFeb 2010 – Present · 16 yrs 10 mos
Creative Director, Designer, Project Manager · A. Mordo & Son Ltd.Mar 2006 – May 2008 · 2 yrs 3 mos

Education

Diploma in Graphic Design · Sheridan College School of Animation, Arts and Design1996 – 1999
Art Fundamentals Certificate · Sheridan College School of Animation, Arts and Design1995 – 1996

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