Packaging Design & Marketing Support Materials

Sonya Laurenssen
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Gusto Baking Mixes approached Turn Designs to create compelling stand up pouch packaging designs that would appeal to health-conscious bakers looking for high-quality, easy-to-use baking solutions. The goal was to craft a visual language that conveys premium ingredients, wholesome indulgence, and the joy of home baking.

The result is a Clean and contemporary layout with strong shelf presence. The vibrant yet natural colour palette was selected to differentiate product SKUs while maintaining a cohesive brand presence.