I am a hands-on digital marketer and content strategist with experience managing multi-platform social media presence, running paid campaigns, building brand identities, and delivering practical training to non-technical clients. My background spans in-house marketing operations, freelance web and brand projects, and client-facing consultancy across hospitality, experiential events, and professional services. I translate marketing concepts into clear, actionable guidance and documentation that empower clients to manage independently. My background spans in-house marketing operations, freelance web and brand projects, and client-facing consultancy across hospitality, experiential events, and professional services. I excel at translating marketing concepts into clear, actionable guidance and documentation that empower clients to manage independently.

Vedant Sood

I am a hands-on digital marketer and content strategist with experience managing multi-platform social media presence, running paid campaigns, building brand identities, and delivering practical training to non-technical clients. My background spans in-house marketing operations, freelance web and brand projects, and client-facing consultancy across hospitality, experiential events, and professional services. I translate marketing concepts into clear, actionable guidance and documentation that empower clients to manage independently. My background spans in-house marketing operations, freelance web and brand projects, and client-facing consultancy across hospitality, experiential events, and professional services. I excel at translating marketing concepts into clear, actionable guidance and documentation that empower clients to manage independently.

Available to hire

I am a hands-on digital marketer and content strategist with experience managing multi-platform social media presence, running paid campaigns, building brand identities, and delivering practical training to non-technical clients. My background spans in-house marketing operations, freelance web and brand projects, and client-facing consultancy across hospitality, experiential events, and professional services. I translate marketing concepts into clear, actionable guidance and documentation that empower clients to manage independently.

My background spans in-house marketing operations, freelance web and brand projects, and client-facing consultancy across hospitality, experiential events, and professional services. I excel at translating marketing concepts into clear, actionable guidance and documentation that empower clients to manage independently.

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Language

English
Fluent

Work Experience

Brand & Content Strategist (Entrepreneurial Projects) at LUMINAE Beauty Brand & Digital Content Ventures
January 1, 2024 - Present
Developed brand identity, content strategy, and Instagram presence for a beauty startup concept — including visual direction, caption writing, and audience targeting approach. Researched and mapped monetisation frameworks for digital content channels, including paid fan platforms and influencer marketing models. Built understanding of Meta platform algorithms, content formats (Reels, Stories, carousels), and engagement optimisation through hands-on experimentation.
Freelance Digital Marketing & Web Consultant at Independent (multiple clients)
January 1, 2023 - Present
Built and pitched AI-assisted demo websites to local businesses as part of a systematic cold outreach model — handling proposal writing, client communication, and project delivery. Delivered two full production demo sites (branding, copy, design direction) for clients in creative sectors: a design studio and a photography agency. Managed organic social content strategy and LinkedIn presence for a legal consultancy practice targeting international founders and digital nomads — including five platform-ready posts and a brand positioning framework. Set up and optimised Google Business Profile and LinkedIn company page for client practices from scratch; developed content calendars and posting schedules. Provided step-by-step walkthroughs and documentation to enable clients to take over ongoing management independently — directly mirroring the training-focused deliverables of this role.
In-House Marketing Executive at Nestlab Automation
January 1, 2023 - January 1, 2024
Managed end-to-end social media presence across platforms including Instagram and LinkedIn — content planning, scheduling, publishing, and performance monitoring. Ran and optimised paid social campaigns to support product launches and lead generation; tracked metrics and iterated on creative and targeting. Led SEO strategy and website content development; wrote and published copy aligned with brand voice and audience segments. Managed Amazon product listings including A+ content, keyword optimisation, and promotional copywriting — demonstrating strong multi-channel content operations. Liaised with internal stakeholders to align digital campaigns with business objectives; produced regular performance reports with recommended adjustments.

Education

MA in Tourism Management at University of Delhi
September 1, 2025 - June 27, 2026
BA LLB (Hons) at Rajiv Gandhi National University of Law, Patiala
January 1, 2020 - January 1, 2025

Qualifications

Add your qualifications or awards here.

Industry Experience

Travel & Hospitality, Professional Services, Media & Entertainment