I’m Sophie Dobbin, a passionate and self-made professional in the influencer and social media marketing industry, with over 4.5 years of hands-on experience. Without a formal educational background in the field, I’ve built my career through instinct, perseverance, and the ability to place myself in the right rooms and conversations — so something people often describe as me having 'winged my way here,' a phrase that’s stuck and one I wear proudly. My journey began by helping a family friend run an endorsements agency specializing in footballers’ brand partnerships and boot deals. I attended my first photoshoot as the agency’s representative with Gaffer and instantly fell in love with the energy, creativity, and potential of the industry. From that moment on, I was all-in — determined to learn, grow, and immerse myself in this world. I went on to launch my own talent management agency, EIGHT AGENCY, which has been a defining milestone in my career. Through this, I’ve connected clients with leading brands such as Harvey Nichols, Flannels, Puma, Kurt Geiger, Schuh, Tequila Rose, and Jo Malone. I’ve also worked freelance in content creation and brand marketing— two areas I thrive in and am truly passionate about. In addition to my work in influencer marketing and brand partnerships, I have a strong track record in event planning and execution. From conceptualizing the Launch Party for EIGHT AGENCY with a guest list to organizing bespoke events for clients, I bring a creative and detail-oriented approach to every project. My most recent success was planning a brand launch event for Lemon Fill, which gained press coverage — a huge achievement and proud moment in my career. I’m constantly looking to expand my knowledge, build meaningful connections, and explore exciting new opportunities within this fast-moving industry.

I’m Sophie Dobbin, a passionate and self-made professional in the influencer and social media marketing industry, with over 4.5 years of hands-on experience. Without a formal educational background in the field, I’ve built my career through instinct, perseverance, and the ability to place myself in the right rooms and conversations — so something people often describe as me having 'winged my way here,' a phrase that’s stuck and one I wear proudly. My journey began by helping a family friend run an endorsements agency specializing in footballers’ brand partnerships and boot deals. I attended my first photoshoot as the agency’s representative with Gaffer and instantly fell in love with the energy, creativity, and potential of the industry. From that moment on, I was all-in — determined to learn, grow, and immerse myself in this world. I went on to launch my own talent management agency, EIGHT AGENCY, which has been a defining milestone in my career. Through this, I’ve connected clients with leading brands such as Harvey Nichols, Flannels, Puma, Kurt Geiger, Schuh, Tequila Rose, and Jo Malone. I’ve also worked freelance in content creation and brand marketing— two areas I thrive in and am truly passionate about. In addition to my work in influencer marketing and brand partnerships, I have a strong track record in event planning and execution. From conceptualizing the Launch Party for EIGHT AGENCY with a guest list to organizing bespoke events for clients, I bring a creative and detail-oriented approach to every project. My most recent success was planning a brand launch event for Lemon Fill, which gained press coverage — a huge achievement and proud moment in my career. I’m constantly looking to expand my knowledge, build meaningful connections, and explore exciting new opportunities within this fast-moving industry.

Available to hire

I’m Sophie Dobbin, a passionate and self-made professional in the influencer and social media marketing industry, with over 4.5 years of hands-on experience. Without a formal educational background in the field, I’ve built my career through instinct, perseverance, and the ability to place myself in the right rooms and conversations — so something people often describe as me having ‘winged my way here,’ a phrase that’s stuck and one I wear proudly.

My journey began by helping a family friend run an endorsements agency specializing in footballers’ brand partnerships and boot deals. I attended my first photoshoot as the agency’s representative with Gaffer and instantly fell in love with the energy, creativity, and potential of the industry. From that moment on, I was all-in — determined to learn, grow, and immerse myself in this world. I went on to launch my own talent management agency, EIGHT AGENCY, which has been a defining milestone in my career. Through this, I’ve connected clients with leading brands such as Harvey Nichols, Flannels, Puma, Kurt Geiger, Schuh, Tequila Rose, and Jo Malone. I’ve also worked freelance in content creation and brand marketing— two areas I thrive in and am truly passionate about. In addition to my work in influencer marketing and brand partnerships, I have a strong track record in event planning and execution. From conceptualizing the Launch Party for EIGHT AGENCY with a guest list to organizing bespoke events for clients, I bring a creative and detail-oriented approach to every project. My most recent success was planning a brand launch event for Lemon Fill, which gained press coverage — a huge achievement and proud moment in my career. I’m constantly looking to expand my knowledge, build meaningful connections, and explore exciting new opportunities within this fast-moving industry.

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Experience Level

Expert

Language

English
Fluent

Work Experience

Founder & CEO at Eight Agency
January 1, 2023 - Present
Founded influencer marketing and talent management agency, connecting clients with leading brands; led brand partnerships, influencer campaigns, event planning and content creation; grew talent roster and delivered strategic campaigns for clients.
Freelance Social Media Manager
January 1, 2022 - December 31, 2023
Content creation and social media management for a range of clients; freelance work in content creation and brand marketing.
Talent & Social Media Manager at MSVG Group
January 1, 2021 - December 31, 2022
Negotiating brand deals; managing a team; event planning; content creation; social media management.
Sales & Marketing Manager at Vision Sales & Marketing
December 1, 2023 - August 31, 2024
B2B and F2F sales, residential sales; strategic thinking; managing a marketing team.
Brand Deals Negotiator at MSVG Group
January 1, 2021 - December 31, 2022
Negotiating brand deals; negotiation experience; event planning and content creation.

Education

Add your educational history here.

Qualifications

Industry Experience

Media & Entertainment, Professional Services, Software & Internet

Experience Level

Expert