Social Media Manager and Digital Brand Strategist specialising in Instagram and TikTok growth through video-first, educational and community-driven content. Experienced in short-form video, content strategy and analytics-driven optimisation, helping brands build engaged communities and trust-led social media presences through clear, brand-aligned content.

Sophia Schicketanz

Social Media Manager and Digital Brand Strategist specialising in Instagram and TikTok growth through video-first, educational and community-driven content. Experienced in short-form video, content strategy and analytics-driven optimisation, helping brands build engaged communities and trust-led social media presences through clear, brand-aligned content.

Available to hire

Social Media Manager and Digital Brand Strategist specialising in Instagram and TikTok growth through video-first, educational and community-driven content. Experienced in short-form video, content strategy and analytics-driven optimisation, helping brands build engaged communities and trust-led social media presences through clear, brand-aligned content.

See more

Experience Level

Expert
Expert
Intermediate

Language

English
Fluent
German
Fluent

Work Experience

Social Media Manager at Engel & Völkers
September 20, 2019 - July 20, 2024
Created and scheduled content across Instagram, Facebook and LinkedIn; supported copywriting, basic design assets and content calendars; built brand-aligned social media presence; led end-to-end social media strategy and content execution; drove trust and engagement for service-based and wellness-focused businesses; produced short-form video content and reels to educate and engage audiences.
Social Media Manager | Digital Brand Strategist at Summary
March 20, 2019 - August 20, 2019
Managed end-to-end social media strategy and content execution for service-based and wellness-focused businesses across Instagram and TikTok; created and published short-form video, reels and visual content to educate, engage and build audience trust; built brand tone and identity across platforms using Canva and platform-specific best practices; analyzed performance metrics and translated insights into clear recommendations for ongoing growth and engagement.

Education

Bachelor of Arts in Media and Communication Management at Fresenius University of Applied Sciences
January 11, 2030 - January 12, 2026

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Professional Services