Sophia Schicketanz
Social Media Manager and Digital Brand Strategist specialising in Instagram and TikTok growth through video-first, educational and community-driven content.
About
Social Media Manager and Digital Brand Strategist specialising in Instagram and TikTok growth through video-first, educational and community-driven content. Experienced in short-form video, content strategy and analytics-driven optimisation, helping brands build engaged communities and trust-led social media presences through clear, brand-aligned content.
- 5 years' experience
- Joined January 2026
Skills· 4
Languages
- EnglishFluent
- GermanFluent
Industry experience
- Media & Entertainment
- Professional Services
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Work experience
Created and scheduled content across Instagram, Facebook and LinkedIn; supported copywriting, basic design assets and content calendars; built brand-aligned social media presence; led end-to-end social media strategy and content execution; drove trust and engagement for service-based and wellness-focused businesses; produced short-form video content and reels to educate and engage audiences.
Managed end-to-end social media strategy and content execution for service-based and wellness-focused businesses across Instagram and TikTok; created and published short-form video, reels and visual content to educate, engage and build audience trust; built brand tone and identity across platforms using Canva and platform-specific best practices; analyzed performance metrics and translated insights into clear recommendations for ongoing growth and engagement.
Education
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