Available to hire
Hi, I’m Sophie Hargreaves, a freelance Marketing Consultant, Social Media Manager and Brand Manager. I work with brands to build distinctive identities and create meaningful content that aligns with business goals.
With over 7 years of experience, I deliver campaigns that drive engagement, growth and conversion across beauty, fashion, jewellery and lifestyle. I blend creative vision with strategic thinking to shape brand positioning and content execution, from day-to-day management to big launches.
Experience Level
Language
English
Fluent
Work Experience
Social Media Manager / Brand Manager at ChloBo Jewellery
March 21, 2025 - PresentLead multi-platform social strategy, aligning content with brand positioning and commercial objectives
Define and refine brand positioning to ensure consistency and differentiation across all touchpoints
Develop and implement CRM email flows to support customer retention and lifecycle marketing
Deliver integrated content strategies across launches, seasonal campaigns and brand storytelling
Lead creative direction for collection shoots, from concept through to on-site execution
Oversee packaging design for key launches, ensuring alignment with brand and campaign objectives
Develop brand collateral including booklets and POS to enhance retail and e-commerce experience
Use performance data and audience insights to optimise content, engagement and conversion
Marketing Manager at Humaiyra Jewellery
May 25, 2024 - PresentLead social media strategy and content development, driving consistent brand growth and engagement
Manage and optimise Instagram and TikTok channels, aligning content with audience behaviour and platform trends
Oversee community management, building strong audience relationships and enhancing brand loyalty
Elevate brand presence through strategic press positioning, securing features in leading titles including Tatler, Vogue, GQ and Harper's Bazaar
Lead website refresh to enhance user experience, brand storytelling and conversion performance
Develop and implement email marketing flows to support customer retention and lifecycle engagement
Direct creative for product photoshoots, from concept development through to execution
Marketing Manager at Freelance - Dr Nina Bal / Dr Amiee Vyas
February 10, 2023 - March 6, 2025Manage day-to-day social media across key platforms, ensuring consistent, on-brand content delivery
Plan and execute content calendars aligned with campaigns, launches and audience engagement goals
Develop and produce content across video, photography and UGC, including editing and optimisation for each platform
Drive social media growth through ongoing performance analysis, trend integration and content refinement
Manage community engagement, responding to audiences and strengthening brand relationships
Support wider marketing activity through digital, email and CRM-aligned social campaigns
Coordinate influencer collaborations to increase reach, engagement and brand visibility
Education
BSc (Hons) Illustration & Animation at Manchester Metropolitan University
January 11, 2030 - May 13, 2026Qualifications
Industry Experience
Media & Entertainment, Professional Services, Retail
Experience Level
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