I am the Founder of Avenir, a growth consultancy partnering with mission-driven companies to accelerate sales, marketing, and brand awareness. I help innovative businesses in areas such as tech, health, wellness, fashion, food tech, and investments scale their global presence, strengthen their brand, and drive revenue through strategy and hands-on execution. I have supported international go-to-market expansion and led brand-building initiatives across Europe and the US. Before founding Avenir, I held roles across business development, strategy, digital marketing, and sales in entrepreneurial environments at companies such as Kia Motors, Kinnevik Investments, H&M, and NIKE. As an advocate for healthy living, I was part of the award-winning global accelerator Founders Factory in London, where I developed business concepts focused on health and sustainable lifestyles. I also serve on the advisory board of Daya Ventures, the first venture studio dedicated entirely to women’s health. I hold a Master’s degree in finance and accounting from the Stockholm School of Economics and have lived and worked in Paris, Shanghai, New York, and London.

Sophie Strömbäck

I am the Founder of Avenir, a growth consultancy partnering with mission-driven companies to accelerate sales, marketing, and brand awareness. I help innovative businesses in areas such as tech, health, wellness, fashion, food tech, and investments scale their global presence, strengthen their brand, and drive revenue through strategy and hands-on execution. I have supported international go-to-market expansion and led brand-building initiatives across Europe and the US. Before founding Avenir, I held roles across business development, strategy, digital marketing, and sales in entrepreneurial environments at companies such as Kia Motors, Kinnevik Investments, H&M, and NIKE. As an advocate for healthy living, I was part of the award-winning global accelerator Founders Factory in London, where I developed business concepts focused on health and sustainable lifestyles. I also serve on the advisory board of Daya Ventures, the first venture studio dedicated entirely to women’s health. I hold a Master’s degree in finance and accounting from the Stockholm School of Economics and have lived and worked in Paris, Shanghai, New York, and London.

Available to hire

I am the Founder of Avenir, a growth consultancy partnering with mission-driven companies to accelerate sales, marketing, and brand awareness.

I help innovative businesses in areas such as tech, health, wellness, fashion, food tech, and investments scale their global presence, strengthen their brand, and drive revenue through strategy and hands-on execution. I have supported international go-to-market expansion and led brand-building initiatives across Europe and the US.

Before founding Avenir, I held roles across business development, strategy, digital marketing, and sales in entrepreneurial environments at companies such as Kia Motors, Kinnevik Investments, H&M, and NIKE.

As an advocate for healthy living, I was part of the award-winning global accelerator Founders Factory in London, where I developed business concepts focused on health and sustainable lifestyles. I also serve on the advisory board of Daya Ventures, the first venture studio dedicated entirely to women’s health.

I hold a Master’s degree in finance and accounting from the Stockholm School of Economics and have lived and worked in Paris, Shanghai, New York, and London.

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Language

Swedish
Fluent
English
Fluent
French
Advanced
Spanish; Castilian
Intermediate
Italian
Beginner

Work Experience

Advisory Board Member at Daya Ventures
January 1, 2025 - November 24, 2025
Daya Ventures is the world’s first Femtech Venture Studio. As an Advisory Board member for the Daya Accelerator, I provide strategic insight and serve as a startup ambassador - supporting founders from early idea to real-world impact. The program combines expert coaching, tailored guidance, and access to a powerful network to help build scalable, high-impact solutions in the women’s health space. The 2025 cohort includes startups from both Sweden and the US.
Founder & Strategic Growth Consultant at Avenir
January 1, 2016 - November 24, 2025
Avenir is a global growth partner for innovative companies. We help businesses become known, grow faster, and increase their impact by combining organic marketing and sales strategy. Key focus areas: Advising on business and brand foundations; Developing and implementing marketing, sales, and growth strategies alongside go-to-market execution; Driving international PR, brand collaborations and partnerships; Supporting B2C and B2B clients across sectors including fashion, health, wellness, food tech, and sustainable investments - in Europe and globally.
Entrepreneur Mission Lab at Founders Factory
January 1, 2022 - January 1, 2022
Selected participant in Mission Lab, a startup and venture studio for mission-led businesses. Co-developed a health and sustainability-focused venture; our team was the only one to reach the final stage and pitch to the Founders Factory Investment Committee.
Mixing Board Member at Mixing Board
January 1, 2021 - November 24, 2025
A community of top minds from iconic brands, Mixing Board brings together brand and communications leaders who provide strategic expertise, mentorship, and support to organizations seeking smart advice and faster paths to effective solutions.
Chief Marketing Officer at Steamery
January 1, 2020 - January 1, 2020
Steamery is a lifestyle tech company designing smart, modern clothing care products for everyday use. Achievements: Doubled revenue from €4M to €8M in two years by strengthening market position and increasing international brand awareness; Built the first Marketing & Communications team; Developed and led DTC business; Positioned Steamery as a global leader in modern clothing care; Introduced a data-driven marketing approach; Managed agencies; Contributed to global strategy.
Consultant Online Marketing & Sales at Self-Employed / Various Startups
January 1, 2016 - January 1, 2016
Worked with early-stage tech startups to support their online marketing, sales, and business development efforts. Provided hands-on consulting in digital strategy, customer acquisition, and growth.
Management & Online Strategy at Kia Motors Sweden
January 1, 2014 - January 1, 2014
Led the development and implementation of a new approach to business strategy across the organization. Created a company-wide strategic plan; established KPIs; developed online strategy for social media and SEM/SEO.
Business Development & Sales at Relevant Traffic
January 1, 2013 - January 1, 2013
Led business development, acquired new clients in Sweden and internationally, established strategic partnerships; managed a high-value client portfolio across fashion e-commerce, media, tech, telecom, and finance; oversaw cross-functional teams.
Executive Trainee at Kinnevik
January 1, 2011 - January 1, 2011
Led cross-functional projects across the organization, supported key strategic initiatives; assisted CEO, CFO, Management Group, and Board on executive and operational matters.
Summer Intern Sales at H&M US
January 1, 2009 - January 1, 2009
Selected as the first Swedish intern at H&M in the U.S.; led a sales-focused project to test merchandising strategies in flagship stores; designed and executed in-store merchandising experiments; delivered data-driven recommendations.
Nordic Intern at Nike
January 1, 2008 - January 1, 2008
First intern ever appointed by Nike Sweden; cross-functional projects in digital marketing, sales, and HR; developed and launched Most Valued Player internship program.

Education

Master of Science in Business and Economics, Major in Financial Management and Accounting at Stockholm School of Economics (SSE)
January 1, 2005 - January 1, 2011

Qualifications

Add your qualifications or awards here.

Industry Experience

Healthcare, Retail, Media & Entertainment, Professional Services, Consumer Goods, Financial Services