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I'm Sophie, a creative and motivated Social Media Manager with hands-on experience growing an Irish beauty brand's online presence. I specialise in content creation, brand storytelling, and audience engagement, with experience in retail and customer-facing roles. I'm highly organised, visually driven, and passionate about beauty, fashion, and digital marketing. I love turning trends into engaging content and experiences for diverse audiences.…I'm Sophie, a creative and motivated Social Media Manager with hands-on experience growing an Irish beauty brand's online presence. I specialise in content creation, brand storytelling, and audience engagement, with experience in retail and customer-facing roles. I'm highly organised, visually driven, and passionate about beauty, fashion, and digital marketing. I love turning trends into engaging content and experiences for diverse audiences.

Sophie White

Social Media Manager, Content Creator, Brand Designer, +2

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I'm Sophie, a creative and motivated Social Media Manager with hands-on experience growing an Irish beauty brand's online presence. I specialise in content creation, brand storytelling, and audience engagement, with experience in retail and customer-facing roles. I'm highly organised, visually driven, and passionate about beauty, fashion, and digital marketing. I love turning trends into engaging content and experiences for diverse audiences.…I'm Sophie, a creative and motivated Social Media Manager with hands-on experience growing an Irish beauty brand's online presence. I specialise in content creation, brand storytelling, and audience engagement, with experience in retail and customer-facing roles. I'm highly organised, visually driven, and passionate about beauty, fashion, and digital marketing. I love turning trends into engaging content and experiences for diverse audiences.

Available to hire

I’m Sophie, a creative and motivated Social Media Manager with hands-on experience growing an Irish beauty brand’s online presence. I specialise in content creation, brand storytelling, and audience engagement, with experience in retail and customer-facing roles.

I’m highly organised, visually driven, and passionate about beauty, fashion, and digital marketing. I love turning trends into engaging content and experiences for diverse audiences.

Skills

Branding

Copywriting

Experience Level

Branding

Expert

Copywriting

Intermediate

Language

English

Fluent

Work Experience

Social Media Manager at Project Beauty (Makeup Brand)

August 1, 2025 - Present

Plan and execute social media strategy across Instagram and TikTok; create engaging content including reels, carousel posts, stories, and trend-led videos; plan content calendars aligned with product launches and campaigns; write captions and CTAs aligned with brand tone; analyse performance insights to optimise content; collaborate with the brand owner on creative direction.

Junior Stylist at Image Hair Salon

September 1, 2023 - Present

Delivered excellent customer service in a fast-paced environment; managed till operations and payments; assisted with stock takes and inventory checks; maintained salon cleanliness and organisation.

Sales Assistant (Seasonal) at Brown Thomas

November 1, 2022 - January 1, 2023

Provided high-end customer service; gift wrapping and customer assistance; maintained shop floor presentation.