Available to hire
Hi, I’m Sophy, a copywriter, brand tone-of-voice gatekeeper, avid
reader and curious thinker with over 10 years’ experience of writing in the luxury cultural space under my belt. I’ve always had an affinity for
the written word and penchant for storytelling, with a sharp eye for
accuracy, grammar and spelling. For any copy you need help with, I’m your person!
Discover more at: Website not available. Sign in: https://www.twine.net/signup
Skills
Experience Level
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Language
English
Fluent
French
Intermediate
Work Experience
Shop Manager at Lola’s Fashion Boutique, Yew Tree Farm
August 1, 2024 - PresentManaging the boutique including social content creation, writing copy for the website, key holding, cashing up, visual merchandising, sourcing pieces for customers, and styling outfits.
Freelance Writer & Subeditor at Alexie The Doula
March 31, 2025 - July 21, 2025Writing and subediting all copy for the client’s Instagram and website to boost following.
Senior Creative Copywriter at Browns Fashion
July 31, 2024 - July 21, 2025Responsible for maintaining the brand's tone of voice in communications about luxury and conscious fashion. Delivered copy for social media channels, email marketing, online editorial features, SEO-optimized website content, paid ads, press releases, event coverage and VIP program messaging. Managed a team of six to execute the CRM calendar and led sale meetings. Conducted interviews with various collaborators and mentored for the Fashion Minority Report programme. Assisted on shoots and created social content for in-person interviews.
Freelance Copywriter at NEOUS
October 31, 2023 - July 21, 2025Refined the tone of voice for their SS24 collection by injecting storytelling into press releases and product descriptions.
Freelance Copywriter at JOSEPH
December 31, 2017 - July 21, 2025Wrote all product copy for new-season womenswear collections.
Copywriting Assistant & Marketing Executive at Chinti & Parker
October 31, 2017 - July 21, 2025Managed and helped execute the marketing calendar, wrote and assisted with the build of marketing emails. Developed content ideas, copywrote for product, mailers, socials, website pages, customer service requests, and worked alongside SEO, PPC and Affiliate agencies to create marketing campaigns. Conducted daily web sales reporting and competitor analysis. Managed website updates including new collections and press coverage.
Content Sub-Editor at AYUK London
July 31, 2016 - July 21, 2025Ideated the main narrative for the debut collection of the brand launch and sub-edited all website copy.
Merchandising Admin Assistant at Topshop Ivy Park
July 31, 2016 - July 21, 2025Created invoices, oversaw stock movement for wholesale customers, and assisted the merchandising team.
Online Contributor at Infinity House Magazine
June 30, 2016 - July 21, 2025Wrote 3 to 4 articles per week covering topics such as health, culture, and mindfulness for the online lifestyle publication.
E-Commerce Assistant & Copywriter at Closet London
April 30, 2016 - July 21, 2025Managed website content including uploading new products, copywriting, directing e-commerce photoshoots, visual merchandising, and managing customer service enquiries and returns. Also engaged in blogging and writing trend newsletters.
Senior Sales Advisor at Whistles, Selfridges London
May 31, 2015 - July 21, 2025Acted as manager of a team of five, provided personal shopping and style sourcing for clients, maintained clear knowledge of the brand and products, located pieces from other designers within Selfridges, and handled cashing up and stock take.
Assistant to Studio Manager at House of Holland, London
April 30, 2013 - July 21, 2025Supported the studio manager with various tasks.
Production Assistant at Birmingham Clothes Show, NEC
December 31, 2010 - July 21, 2025Assisted with production operations during the clothes show event.
PR Assistant at ASOS Magazine, London
August 31, 2008 - July 21, 2025Assisted public relations activities for the magazine.
Content Sub-Editor at AYUK London
July 31, 2016 - July 21, 2025Developed main narrative for debut collection and sub-edited all website copy.
Online Contributor at Infinity House Magazine
June 30, 2016 - July 21, 2025Wrote 3 to 4 articles per week covering health, culture, and mindfulness.
Education
BA (Hons) at UCA Epsom
January 1, 2011 - December 31, 2014A-Levels at Stratford-upon-Avon College
January 1, 2008 - December 31, 2010GCSEs at King’s High School, Warwick
January 1, 2003 - December 31, 2008Qualifications
Creative Writing Course By Author Tom Bromley
December 1, 2024 - December 31, 2024Fast Track Management Course
January 1, 2021 - December 31, 2021Industry Experience
Retail, Media & Entertainment, Consumer Goods, Professional Services
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