I am a performance-driven digital marketing professional with 5+ years of experience in SEO, social media marketing, content creation, lead generation, and campaign performance analysis. I have hands-on experience with GA4, SEMrush, HubSpot, and Google Ads, and a strong background in LinkedIn marketing, content calendars, and audience engagement, with a focus on measurable growth and ROI.

Sweety Sorathiya

I am a performance-driven digital marketing professional with 5+ years of experience in SEO, social media marketing, content creation, lead generation, and campaign performance analysis. I have hands-on experience with GA4, SEMrush, HubSpot, and Google Ads, and a strong background in LinkedIn marketing, content calendars, and audience engagement, with a focus on measurable growth and ROI.

Available to hire

I am a performance-driven digital marketing professional with 5+ years of experience in SEO, social media marketing, content creation, lead generation, and campaign performance analysis.
I have hands-on experience with GA4, SEMrush, HubSpot, and Google Ads, and a strong background in LinkedIn marketing, content calendars, and audience engagement, with a focus on measurable growth and ROI.

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Language

English
Fluent

Work Experience

Subway-Sandwich Artist at Subway
July 1, 2024 - Present
Greeted customers, took orders, and prepared sandwiches as per their preferences. Maintained cleanliness and followed food safety standards. Restocked ingredients and supported smooth daily operations. Resolved customer issues and worked well with the team.
Freelancer at Social Seed
June 1, 2025 - Present
Plan and create engaging LinkedIn content to boost followers and brand visibility; reach out to potential clients for SEO, social media, and digital marketing services; write compelling copy; monitor analytics; support lead generation; coordinate with clients and teams; conduct SEO keyword research and perform on-page SEO using Screaming Frog and SEMrush; manage outreach campaigns; create weekly SEO performance reports; maintain WordPress content; monitor site health and indexing issues; familiar with technical audits and best practices.
SEO Executive at GR Imagine
December 1, 2018 - September 23, 2025
Conducted market outreach on LinkedIn to generate leads; coordinated with developers and designers to improve UX; managed recruitment for technology roles; ran LinkedIn and email campaigns; tracked tasks with Jira and collaborated with cross-functional teams; built strong relationships with stakeholders.
Marketing Executive at Divyal Technologies PVT Ltd
November 1, 2021 - September 23, 2025
Gained client requirements; provided briefs to content creators; collaborated with teams to plan and execute content, including posts and campaigns; scheduled and analyzed performance; served as liaison between clients and internal teams.
Digital Marketing Executive at Fulcro
June 1, 2022 - September 23, 2025
Gained client requirements; assisted with content creation; managed content calendars; scheduled posts; monitored campaign performance; drafted analytics reports; coordinated with clients and teams to align on goals.
LinkedIn Ambassador at HubSpot
December 1, 2023 - September 23, 2025
First stint as LinkedIn Ambassador promoting best practices and engaging with professionals on LinkedIn.
LinkedIn Ambassador at HubSpot
May 1, 2024 - September 23, 2025
Second stint as LinkedIn Ambassador focusing on engagement and content strategies.
SEO Executive at GR Imagine
June 1, 2017 - December 31, 2018
Conducted market outreach on LinkedIn through targeted connections, follow-ups, and regular engagement. Coordinated with developers and designers to improve website UX and functionality. Managed 360° recruitment for technology roles; generated leads via LinkedIn and email campaigns; maintained client communications and project updates while using Jira for task tracking.
Marketing Executive at Divyal Technologies Pvt Ltd
June 1, 2019 - November 30, 2021
Gained client requirements, briefed brand guidelines, and planned diverse content. Scheduled posts, monitored campaigns, generated analytics, and provided optimization insights. Served as a liaison between clients and internal teams to ensure alignment with goals.
Digital Marketing Executive at Fulcro
November 1, 2021 - June 30, 2022
Managed content calendars using Hootsuite and Meta tools; planned topical/evergreen content; monitored KPIs and prepared performance reports. Supported campaign brainstorming and acted as a communications bridge between internal teams and clients.
Social Media Intern at Armbrella
December 1, 2025 - Present
Planned and executed social media strategies for Instagram and LinkedIn; created engaging content; monitored analytics to adjust strategy; collaborated with marketing teams to align campaigns with objectives.
Freelance Digital Marketer at Social Seed
October 1, 2025 - Present
Plan and create LinkedIn content, reach out to potential clients, write clear copy, monitor analytics, and support lead generation; collaborate with clients to align content with marketing goals.

Education

Master of Digital Marketing at University of Portsmouth
January 1, 2023 - January 1, 2024
Bachelor of Engineering in Computer Science at AD Patel Institute of Technology
January 1, 2010 - January 1, 2014
MBA at Somlalit Institute of Management & Studies
January 1, 2015 - January 1, 2017
Masters in Digital Marketing at University of Portsmouth
January 1, 2023 - December 31, 2024
MBA at Somlalit Institute of Management & Studies
January 1, 2015 - December 31, 2017
Student Guide at University of Portsmouth
April 1, 2023 - May 31, 2024

Qualifications

SEO Fundamentals
January 11, 2030 - September 23, 2025
On-Page and Technical SEO
January 11, 2030 - September 23, 2025
Semrush SEO Crash Course
January 11, 2030 - September 23, 2025
LinkedIn: Getting Started in User Experience
January 11, 2030 - September 23, 2025
Google Analytics GA4
January 11, 2030 - September 23, 2025
HubSpot Certification
January 11, 2030 - September 23, 2025
HubSpot LinkedIn Ambassador
April 1, 2024 - May 31, 2024
HubSpot LinkedIn Ambassador
April 1, 2023 - December 31, 2023

Industry Experience

Education, Media & Entertainment, Software & Internet, Professional Services, Travel & Hospitality