Hi, I'm Sorin Tufa — a growth-focused SEO and digital marketing leader with over 10 years of agency experience driving results for diverse clients. I build scalable SEO programs, establish strong cross-functional collaboration with paid media and content teams, and design repeatable processes that turn strategy into measurable outcomes. Today I lead SEO strategy at SEO Catalyst and drive growth initiatives across client portfolios, including GEO and AEO visibility, AI-powered search tooling, and content optimization. I enjoy mentoring teams, optimizing pipelines, and turning data into actionable insights that accelerate business outcomes.

Hi, I'm Sorin Tufa — a growth-focused SEO and digital marketing leader with over 10 years of agency experience driving results for diverse clients. I build scalable SEO programs, establish strong cross-functional collaboration with paid media and content teams, and design repeatable processes that turn strategy into measurable outcomes. Today I lead SEO strategy at SEO Catalyst and drive growth initiatives across client portfolios, including GEO and AEO visibility, AI-powered search tooling, and content optimization. I enjoy mentoring teams, optimizing pipelines, and turning data into actionable insights that accelerate business outcomes.

Available to hire

Hi, I’m Sorin Tufa — a growth-focused SEO and digital marketing leader with over 10 years of agency experience driving results for diverse clients. I build scalable SEO programs, establish strong cross-functional collaboration with paid media and content teams, and design repeatable processes that turn strategy into measurable outcomes.

Today I lead SEO strategy at SEO Catalyst and drive growth initiatives across client portfolios, including GEO and AEO visibility, AI-powered search tooling, and content optimization. I enjoy mentoring teams, optimizing pipelines, and turning data into actionable insights that accelerate business outcomes.

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Language

English
Fluent

Work Experience

Founder & SEO Director at SEO Catalyst
January 1, 2024 - Present
Founded and led the SEO practice, delivering strategy and execution across multiple client accounts. Built scalable processes, led a cross-functional team, and worked with paid media and content teams to drive growth. Implemented GEO & AEO strategies, LM-visibility optimization, and AI-powered search overview to improve performance.
Co-Founder & Head of SEO at NNC Services Digital
January 1, 2019 - January 1, 2025
Co-founded the agency and led SEO strategy and operations across client portfolios, building repeatable processes and ensuring performance-driven outcomes across all engagements.
Co-Founder & SEO Leader at Digital Instinct
January 1, 2015 - January 1, 2019
Co-founded the agency and led SEO operations, building scalable SEO programs, cross-functional collaboration, and client engagement across service-based businesses.

Education

Master of Business Management at Babes-Bolyai University
January 1, 2012 - January 1, 2014
Bachelor of Business Administration at Babes-Bolyai University
January 1, 2009 - January 1, 2012

Qualifications

Add your qualifications or awards here.

Industry Experience

Software & Internet, Professional Services, Media & Entertainment