I am a multidisciplinary designer blending graphic design, illustration, UX/UI, and photography to create visually compelling and strategically sound experiences. I translate complex narratives into clear, engaging visual stories and craft end-to-end digital experiences that balance aesthetics with business goals. I thrive in interdisciplinary teams, collaborating closely with marketing, product, and development stakeholders. I’m dedicated to accessibility and user-centered design, always seeking fresh visual solutions that resonate with audiences while supporting strategic objectives.…

Soraya Astaghforellahi

I am a multidisciplinary designer blending graphic design, illustration, UX/UI, and photography to create visually compelling and strategically sound experiences. I translate complex narratives into clear, engaging visual stories and craft end-to-end digital experiences that balance aesthetics with business goals. I thrive in interdisciplinary teams, collaborating closely with marketing, product, and development stakeholders. I’m dedicated to accessibility and user-centered design, always seeking fresh visual solutions that resonate with audiences while supporting strategic objectives.…

Available to hire

I am a multidisciplinary designer blending graphic design, illustration, UX/UI, and photography to create visually compelling and strategically sound experiences. I translate complex narratives into clear, engaging visual stories and craft end-to-end digital experiences that balance aesthetics with business goals.

I thrive in interdisciplinary teams, collaborating closely with marketing, product, and development stakeholders. I’m dedicated to accessibility and user-centered design, always seeking fresh visual solutions that resonate with audiences while supporting strategic objectives.

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Language

English
Fluent
Persian
Fluent
Italian
Beginner
Azerbaijani
Beginner
Arabic
Beginner

Work Experience

Digital Illustrator & Art Director at US-based client (Freelance)
December 1, 2024 - Present
Illustration and design for a large-scale, long-term book project. Translated complex narratives into engaging visual storytelling, designed visual identity aligned with audience goals, and created layout, icons, motifs and book cover. Produced illustrations optimized for animation to expand storytelling. Provided design consulting on visual direction, composition, and user experience for print and digital formats.
Digital Illustrator & Art Director
December 1, 2024 - Present
Illustration and design for a large-scale, long-term book project, translating complex narratives into engaging visual storytelling. Designing and aligning visual identity with the audience goals. Layout design and designing the icons, motifs and book cover. Creating illustrations optimized for animation to expand the project’s storytelling. Providing design consulting on visual direction, composition, and user experience for print and digital formats.
UX/UI Designer & Visual Designer at INSPIRING SOFTWARE
March 31, 2023 - October 14, 2025
Developed visual strategy to improve communication and engagement. Created posters, social visuals, and infographics aligned with brand aesthetics. Led LG digital campaigns; designed product launch assets, packaging, catalogs, banners, and print materials. Built component-based UI systems, wireframes and prototypes; produced stop-motion animations; authored user manuals and presentations. Created seven logos for Rebecca's platform apps and contributed to print materials. Ensured WCAG accessibility and collaborated with developers and stakeholders.
UX/UI Designer & Visual Designer at INSPIRING SOFTWARE
March 31, 2023 - October 14, 2025
Visual strategy for fostering effective communication, and driving engagement for companies through strategic graphic design solutions. Collaborated with marketing and creative teams, created illustrative posters, social visuals, and infographics, and designed digital campaigns and product launches for luxury tech brands. Developed visual storytelling strategies, including infographics and logos, and assisted with asset creation, event photography, and art direction.
Graphic Designer & Website Designer at AXON
December 31, 2019 - October 14, 2025
Coordinated cohesive visual assets, brand identity design, and website design for client projects.
Graphic Designer & Website Designer at AXON
December 31, 2019 - October 14, 2025
Graphic design and website design, packaging, brand identity design for multiple projects.
Photographer at BANG & OLUFSEN
December 31, 2018 - October 14, 2025
Event photography for an open-air concert sponsored by Bang & Olufsen; captured branded visuals and supported campaigns with photography.
Social Media Graphic Designer at DORCO
December 31, 2018 - October 14, 2025
Strategy design, concept visualization, and product photography for social media campaigns.
Graphic Designer & Website Designer at AFZIR
December 31, 2018 - October 14, 2025
Cohesive visual assets creation and brand identity design for client projects.
Photographer at Bang & Olufsen
December 31, 2018 - October 14, 2025
Event photography for an open-air concert sponsored by Bang & Olufsen, capturing branded imagery and atmospherics for campaigns.
Graphic Designer & Website Designer at AFZIR
December 31, 2018 - October 14, 2025
Cohesive visual assets creation, brand identity design for various campaigns and products.
Digital Graphic Designer at LG ELECTRONICS
September 30, 2018 - October 14, 2025
Visual design for LG digital campaigns, TV packaging, posters, packaging, and print materials. Produced stop-motion animations and motion graphics to support campaign storytelling; contributed to product campaigns for LG OLED TVs and signature appliances. Assisted with event photography and art direction for campaign shoots.
Digital Graphic Designer at LG Electronics
September 1, 2018 - October 14, 2025
Developed visual strategy for campaigns and branding. Executed TV packaging design and package illustrations; created posters, flyers, banners, packaging, and print materials. Contributed to LG OLED TV and signature appliance campaigns. Collaborated with marketing teams, managed design research, and produced motion graphics using Premiere Pro. Provided event photography and art direction support for campaigns.

Education

Bachelor of Arts - BA, Graphic Design at Shariaty University
February 1, 2014 - June 1, 2019
Master of Science, Communication Design at Politecnico di Milano
September 11, 2020 - July 20, 2023
Master of Science, Communication Design at Politecnico di Milano
September 1, 2020 - September 1, 2023
Bachelor of Arts - BA, Graphic Design at Shariaty University
February 1, 2014 - June 1, 2019
Master of Science at Politecnico di Milano
September 1, 2020 - September 1, 2023
Bachelor of Arts - BA, Graphic Design at Shariaty University
February 1, 2014 - June 1, 2019

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Software & Internet, Professional Services, Education, Manufacturing