I am a Visual Identity Designer & Brand Strategist with over eight years of experience shaping logos and brand systems that tell stories and connect across cultures. My career has been defined by a foundation in freelance work, where I collaborated with clients from diverse countries and backgrounds. These cross-cultural experiences challenged me to adapt creatively and deepened my ability to design brands that resonate globally. Today, my focus is on creating logos and visual identity systems backed by strategy. I believe that a strong brand identity is more than aesthetics; it is a carefully crafted language that captures a brand’s essence and communicates it with clarity, consistency, and impact.

Soukayna Barada

I am a Visual Identity Designer & Brand Strategist with over eight years of experience shaping logos and brand systems that tell stories and connect across cultures. My career has been defined by a foundation in freelance work, where I collaborated with clients from diverse countries and backgrounds. These cross-cultural experiences challenged me to adapt creatively and deepened my ability to design brands that resonate globally. Today, my focus is on creating logos and visual identity systems backed by strategy. I believe that a strong brand identity is more than aesthetics; it is a carefully crafted language that captures a brand’s essence and communicates it with clarity, consistency, and impact.

Available to hire

I am a Visual Identity Designer & Brand Strategist with over eight years of experience shaping logos and brand systems that tell stories and connect across cultures. My career has been defined by a foundation in freelance work, where I collaborated with clients from diverse countries and backgrounds. These cross-cultural experiences challenged me to adapt creatively and deepened my ability to design brands that resonate globally.

Today, my focus is on creating logos and visual identity systems backed by strategy. I believe that a strong brand identity is more than aesthetics; it is a carefully crafted language that captures a brand’s essence and communicates it with clarity, consistency, and impact.

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Language

English
Fluent
Arabic
Fluent
French
Intermediate

Work Experience

Brand Designer / Rebranding Lead at Multivision Media Production
December 31, 2025 - September 7, 2025
Led a modern rebranding of Multivision Media Production, created a cohesive identity framework including logo system, brand guidelines, iconography, brand applications, and signage; established brand language for digital presence and marketing materials; contributed to securing long-term partnerships including a 3-year contract on the Jeddah Tower project.
Brand Designer / Visual Identity Designer at Multivision Media Production
January 1, 2025 - Present
Led rebranding to modern identity and digital presence; established credibility and long-term partnerships, including a 3-year contract on the Jeddah Tower project.
Brand Designer at Zenova
January 1, 2025 - Present
Branding for Zenova Exclusive Boutique Gym in Doha, with Arabized and Latin versions for consistency.
Brand Designer at EVSE
January 1, 2025 - September 7, 2025
EVSE proposal – branding for Electric Vehicle Chargers Supplier (Qatar 2025).
Brand Designer at Aroma Swedish Coffee
January 1, 2025 - September 7, 2025
Branding for Aroma Swedish Coffee (Sweden); logo, packaging, and brand identity under the 'Awaken Senses' concept.
Brand Designer / Rebranding Lead at Multivision Media Production
January 1, 2025 - Present
Led a modern identity rebranding, established digital presence, and reinforced credibility in the Saudi market; helped secure long-term partnerships, including a 3-year contract on the Jeddah Tower project.
Brand Designer / Logo & Packaging at Aroma Swedish Coffee
December 31, 2025 - September 7, 2025
Branding and packaging design for Aroma Swedish Coffee, built around the concept 'Awaken Senses'; logo derived from the letter A shaped into a flower; developed packaging system for consistent visual language.
Brand Designer at Zenova
January 1, 2025 - Present
Branding for Zenova Exclusive Boutique Gym in Doha; created primary and Arabized logos, signage concepts, and comprehensive brand guidelines to convey energy, balance, and luxury.
Brand Designer at EVSE
December 31, 2025 - September 7, 2025
EVSE branding proposal for electric vehicle chargers supplier; development of logo, brand applications and visual language for the Qatar market.

Education

Bachelor Degree in Graphic Design and Visual Communication at Lebanese University
October 1, 2011 - June 30, 2016

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Software & Internet, Retail, Professional Services, Other, Education
    paper Zenova Exclusive Gym Boutique - Qatar
    branding graphicdesigner strategy logodesign brandsystem freelance