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Marketing analyst and strategist with experience in data-driven growth strategy, consumer and competitor research, product offering and positioning, content planning and execution. Communication specific analytics capability (Python, R, Tableau) to translate audience, platform data and social-media discourse into platform-optimised marketing campaigns, while engaging senior global stakeholders…

Sourish Singh Roy

Writer, Content Creator, Video Editor, +7

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Marketing analyst and strategist with experience in data-driven growth strategy, consumer and competitor research, product offering and positioning, content planning and execution. Communication specific analytics capability (Python, R, Tableau) to translate audience, platform data and social-media discourse into platform-optimised marketing campaigns, while engaging senior global stakeholders…

Available to hire

Marketing analyst and strategist with experience in data-driven growth strategy, consumer and competitor research, product offering and
positioning, content planning and execution.
Communication specific analytics capability (Python, R, Tableau) to translate audience, platform data and social-media discourse into
platform-optimised marketing campaigns, while engaging senior global stakeholders

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Marketing Communications Intern at Global Indian International School Singapore

September 1, 2025 - January 1, 2026

Conducted research-driven content planning around public policy, education, and institutional discourse; synthesized inputs from policymakers, diplomats, and academic leaders into organized public-facing narratives. Identified timely news angles with a focus on factual clarity, balance, and responsible framing across digital platforms. Produced long-form explanatory content for events and discussions requiring rapid verification, contextualisation, and audience adaptation. Managed internal communications across Singapore–Thailand under tight editorial deadlines.

Account Management Intern at VML (Formerly Wunderman Thompson/JWT)

June 1, 2025 - August 1, 2025

Built marketing blueprints through research and competitor analysis. Identified consumer gaps, uncovering 60% growth potential for pan-India clients including Tata Tiscon, Exide, Tirupati Oils, Easybuy. Mapped detailed consumer journeys for 60,000+ individuals, enabling AI-driven, data-led brand activation campaigns for clients across FMCG, steel, interior design, and fast fashion. Analysed cross-platform client & competitor content for 100K+ follower bases, integrating success drivers to design blueprints for platform-specific marketing. Spearheaded VML’s pivot to Gen-Z, providing data-driven insights and directional clarity for geographically targeted campaigns.

Account Management Intern at VML (Formerly Wunderman Thompson/ JWT)

June 1, 2025 - August 1, 2025

Analyzed large-scale audience behavior (60,000+ users) to identify behavioral patterns, narrative triggers, and information pathways. Conducted cross-platform discourse analysis on high-volume content ecosystems (100k+ follower bases), identifying framing effects and engagement drivers. Generated research briefs translating findings into structured insights for strategy and communication teams.