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Graphic designer with end-to-end experience across brand identity, packaging systems, print production, and digital visual design for e-commerce and retail. Skilled in creating cohesive visual systems that translate cleanly across physical products and online channels. Comfortable collaborating with marketing teams, manufacturers, and partners to deliver production-ready assets. Experienced with catalog/wholesale collateral, promotional email design, and UX/UI workflows including wireframing and prototyping.…Graphic designer with end-to-end experience across brand identity, packaging systems, print production, and digital visual design for e-commerce and retail. Skilled in creating cohesive visual systems that translate cleanly across physical products and online channels. Comfortable collaborating with marketing teams, manufacturers, and partners to deliver production-ready assets. Experienced with catalog/wholesale collateral, promotional email design, and UX/UI workflows including wireframing and prototyping.

So Yeon Kim

Graphic Designer, UX Designer, UI Designer, +5

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Graphic designer with end-to-end experience across brand identity, packaging systems, print production, and digital visual design for e-commerce and retail. Skilled in creating cohesive visual systems that translate cleanly across physical products and online channels. Comfortable collaborating with marketing teams, manufacturers, and partners to deliver production-ready assets. Experienced with catalog/wholesale collateral, promotional email design, and UX/UI workflows including wireframing and prototyping.…Graphic designer with end-to-end experience across brand identity, packaging systems, print production, and digital visual design for e-commerce and retail. Skilled in creating cohesive visual systems that translate cleanly across physical products and online channels. Comfortable collaborating with marketing teams, manufacturers, and partners to deliver production-ready assets. Experienced with catalog/wholesale collateral, promotional email design, and UX/UI workflows including wireframing and prototyping.

Available to hire

Graphic designer with end-to-end experience across brand identity, packaging systems, print production, and digital visual design for e-commerce and retail. Skilled in creating cohesive visual systems that translate cleanly across physical products and online channels.

Comfortable collaborating with marketing teams, manufacturers, and partners to deliver production-ready assets. Experienced with catalog/wholesale collateral, promotional email design, and UX/UI workflows including wireframing and prototyping.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Editorial Illustration

Expert

Expert

Expert

Intermediate

Language

Korean

Fluent

English

Fluent

Work Experience

Brand Identity Design (Project) at MUCH0 (Project)

January 1, 2026 - January 1, 2026

Designed a luxury chocolate boutique and dessert bar brand concept, translating Hermès-inspired heritage into a cohesive brand experience. Developed the full visual identity system including logo, packaging, and key brand touchpoints.

Brand Identity Design at MUCHO

January 1, 2026 - Present

Conceptualized and designed a luxury chocolate boutique and dessert bar, translating Hermès’ heritage into a cohesive brand experience. Developed the full visual identity system, including logo, packaging, and key brand touchpoints.

Graphic Designer at S.O.T (English Education Academy)

November 1, 2025 - April 30, 2026

Created engaging visual assets for educational programs, collaborating to translate learning content into clear and compelling designs for student-facing materials.

Freelance Graphic Designer at S.O.T, Seoul

March 31, 2025 - August 5, 2025

Brand Identity Design (Project) at H’CHOCOLAT (Project)

January 1, 2025 - January 1, 2025

Created and developed engaging visual content for online courses and educational presentation materials. Worked with marketing and academic teams to translate curriculum concepts into clear, compelling visuals.

Graphic Designer at S.O.T (Seoul) - English Education Academy

January 1, 2025 - December 1, 2025

Created visual content for online courses, presentations, and educational materials. Collaborated with marketing and academic teams to translate curriculum concepts into clear, compelling visuals. Supported brand recognition through cohesive visual communication across digital assets.

Brand Identity Design at H’CHOCOLAT

January 1, 2025 - December 1, 2025

Created engaging visual content for online courses, presentations, and educational materials. Collaborated with marketing and academic teams to translate curriculum concepts into clear, compelling visuals. Improved visual communication strategy, enhancing student engagement and brand recognition.

UX/UI Designer at Groov’n

December 31, 2024 - August 5, 2025

Developed a mobile app emphasizing casual and informal social connections through various social activities, providing a unique user experience.

Graphic Designer at Moral Compass, New York

October 31, 2024 - August 5, 2025

Redesigned book covers for a children's English education book used in the curriculum of a private educational institute.

Graphic Designer at Moral Compass

May 1, 2024 - October 1, 2024

Led end-to-end visual development of product graphics, packaging systems, and label tags; delivered production-ready files to manufacturers and coordinated revisions through sample review and quality control. Maintained cohesive brand identity across physical products and digital channels, including website and Instagram visual design. Designed product catalogs and wholesale collateral to support B2B partnerships and retail distribution. Created promotional email campaigns and collection thumbnails for Faire, optimizing brand presentation across e-commerce platforms.

Graphic Designer at Ryeon

August 31, 2023 - August 5, 2025

Designed for a Seoul-based organic skincare brand using Nelumbo Nucifera extract; promoted the brand’s natural and effective long-term skin health and hydration.

Graphic Designer at Mucho

August 31, 2023 - August 5, 2025

Created strong visual identity for a Mexican food truck targeting teens and people in their 20s, generating a lively and inviting atmosphere.

Graphic Designer at H’Chocolat

August 31, 2023 - August 5, 2025

Developed graphic illustrations as the core visual identity for a new offering of Hermès brand focusing on elegance.

Marketing Graphic Design Specialist at Creative Nation, New York

April 30, 2023 - August 5, 2025

Created digital marketing materials to support campaigns and collaborated with marketing teams to meet strategic goals.

Graphic Designer at Creative Nation

January 1, 2023 - April 1, 2023

Conceptualized and built a Mexican taco food truck brand from the ground up, defining brand positioning and visual direction. Developed a cohesive identity system including logo, typography, color palette, and core graphic elements. Applied the brand across truck graphics, packaging, menu, and promotional materials to ensure a consistent and scalable visual presence.