I've been working on branding and packaging design for the past 10 years in NYC launching multiple brands, focusing on brand identity and development through all touch points such as: web design, packaging design, print design, in store displays & visual merchandising.…

Spanky's Creative Studio

I've been working on branding and packaging design for the past 10 years in NYC launching multiple brands, focusing on brand identity and development through all touch points such as: web design, packaging design, print design, in store displays & visual merchandising.…

Available to hire

I’ve been working on branding and packaging design for the past 10 years in NYC launching multiple brands, focusing on brand identity and development through all touch points such as: web design, packaging design, print design, in store displays & visual merchandising.

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Language

English
Fluent

Work Experience

Director of Design at Glow Recipe
May 1, 2016 - Present
I have served as the Lead Designer at Glow Recipe since its inception as a startup, playing a key role in launching the brand’s first product line. My contributions include designing the in-store displays for Sephora, developing pop-up retail experiences across the United States, and creating marketing campaigns throughout the U.S., Canada, and Europe. During my time, Glow Recipe has evolved into an internationally recognized brand, driven in large part by its distinctive brand identity and packaging design. In addition to my work with Glow Recipe, I contributed to the launch of two additional brands: Sweet Chef, which debuted as a direct-to-consumer brand before expanding into Target retail stores, and Private Doctor by ID.AZ Hospital, a Korea-based skincare line.

Education

Bachelor of Science in Graphic Design at Queens College, NY
August 1, 2012 - May 1, 2016

Qualifications

Add your qualifications or awards here.

Industry Experience

Consumer Goods, Retail
    Out of Home Marketing Campaign
    This campaign celebrated individuality and self-confidence through an open casting that invited a diverse community of real people to take part. The campaign displayed across the US, Canada, London, Paris and Milan was centered on authenticity, highlighting natural skin, personal stories, and the idea that confidence comes from embracing what makes you unique. Bright, fresh visuals and an uplifting message reflected the brand’s playful optimism while encouraging audiences to feel comfortable in their own skin — to simply dew you. More info can be found here: https://www.twine.net/signin…
    Sweet Chef, Branding & Packaging Design
    I worked with the team behind Sweet Chef to launch their affordable, clinical-inspired skincare line created for a younger audience at the beginning of their skincare journey. Bold colour, youthful illustration, and large, confident typography clearly communicate each product’s function and key ingredient, creating packaging that is both approachable and easy to navigate. Launched nationwide in Target stores, the vibrant design and clear messaging helped the brand stand out within a crowded skincare landscape. More info can be found here: https://www.twine.net/signin…