Sweet Chef, Branding & Packaging Design

I worked with the team behind Sweet Chef to launch their affordable, clinical-inspired skincare line created for a younger audience at the beginning of their skincare journey.

Bold colour, youthful illustration, and large, confident typography clearly communicate each product’s function and key ingredient, creating packaging that is both approachable and easy to navigate. Launched nationwide in Target stores, the vibrant design and clear messaging helped the brand stand out within a crowded skincare landscape.

More info can be found here: https://www.twine.net/signin