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I’m Antonella Zito, a digital designer with 15+ years of experience blending visual design, UI, motion, and video into product-focused communication. I create visual systems and digital experiences for technology and SaaS environments—translating complex features into clear, engaging interfaces and content, while collaborating closely with cross-functional teams. Over the years, I’ve built reusable component systems, designed scalable visual identities for international campaigns and events, and produced end-to-end motion and video assets (from concept through filming, editing, animation, and delivery). I’m hands-on with Figma, Adobe Creative Suite, prototyping, and Lottie, and I enjoy using AI-assisted workflows to accelerate ideation and iteration while keeping the final output high quality and on-brand.…I’m Antonella Zito, a digital designer with 15+ years of experience blending visual design, UI, motion, and video into product-focused communication. I create visual systems and digital experiences for technology and SaaS environments—translating complex features into clear, engaging interfaces and content, while collaborating closely with cross-functional teams. Over the years, I’ve built reusable component systems, designed scalable visual identities for international campaigns and events, and produced end-to-end motion and video assets (from concept through filming, editing, animation, and delivery). I’m hands-on with Figma, Adobe Creative Suite, prototyping, and Lottie, and I enjoy using AI-assisted workflows to accelerate ideation and iteration while keeping the final output high quality and on-brand.

Antonella Zito

Brand Designer, Graphic Designer, Video Editor, +4

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I’m Antonella Zito, a digital designer with 15+ years of experience blending visual design, UI, motion, and video into product-focused communication. I create visual systems and digital experiences for technology and SaaS environments—translating complex features into clear, engaging interfaces and content, while collaborating closely with cross-functional teams. Over the years, I’ve built reusable component systems, designed scalable visual identities for international campaigns and events, and produced end-to-end motion and video assets (from concept through filming, editing, animation, and delivery). I’m hands-on with Figma, Adobe Creative Suite, prototyping, and Lottie, and I enjoy using AI-assisted workflows to accelerate ideation and iteration while keeping the final output high quality and on-brand.…I’m Antonella Zito, a digital designer with 15+ years of experience blending visual design, UI, motion, and video into product-focused communication. I create visual systems and digital experiences for technology and SaaS environments—translating complex features into clear, engaging interfaces and content, while collaborating closely with cross-functional teams. Over the years, I’ve built reusable component systems, designed scalable visual identities for international campaigns and events, and produced end-to-end motion and video assets (from concept through filming, editing, animation, and delivery). I’m hands-on with Figma, Adobe Creative Suite, prototyping, and Lottie, and I enjoy using AI-assisted workflows to accelerate ideation and iteration while keeping the final output high quality and on-brand.

Available to hire

I’m Antonella Zito, a digital designer with 15+ years of experience blending visual design, UI, motion, and video into product-focused communication. I create visual systems and digital experiences for technology and SaaS environments—translating complex features into clear, engaging interfaces and content, while collaborating closely with cross-functional teams.

Over the years, I’ve built reusable component systems, designed scalable visual identities for international campaigns and events, and produced end-to-end motion and video assets (from concept through filming, editing, animation, and delivery). I’m hands-on with Figma, Adobe Creative Suite, prototyping, and Lottie, and I enjoy using AI-assisted workflows to accelerate ideation and iteration while keeping the final output high quality and on-brand.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Advanced

Spanish; Castilian

Intermediate

Italian

Fluent

Work Experience

Digital Designer | Payments · Connect · Video Creative at CM.com

January 1, 2021 - March 1, 2026

Created UI and visual assets for messaging products (WhatsApp, RCS, Instagram), turning complex features into clear product communication across web and marketing. Built a reusable Figma component system for conversational UI, replacing manual Illustrator work and reducing production time by ~50% (adopted by 5 designers). Developed scalable visual identity for CM.com’s international Meta Roadshow across South Africa, the UAE, and China, covering event, digital, social, motion, and print assets. Produced product videos, explainers, podcasts, and event content (filming, editing, animation, and visual development) in collaboration with Growth. Created international CPaaS video campaign reaching 273K+ impressions by iterating with performance insights. Developed Lottie animations for payment flows from static UX/UI, handling motion, timing, transitions, export, and testing for product use.

Digital Designer | Difuzed at Difuzed

April 1, 2019 - March 1, 2020

Produced professional product photography and creative imagery for e-commerce and licensed collections, collaborating with fashion designers on photoshoot concepts and image selection. Produced catalogues, sales materials, social content, and digital assets for licensed collections including Disney, Nintendo, PlayStation, and Marvel.

Product Photographer at Nielsen Brandbank

March 1, 2018 - March 1, 2019

Produced high-volume food product photography for digital catalogues under strict deadlines for brands including Albert Heijn, Jumbo, Carrefour, Nestlé, and Danone.

Digital Designer / Art Direction at WDSTCK

September 1, 2017 - February 1, 2018

Redesigned the company website from the ground up in WordPress, leading structure, visual design, and supporting imagery. As the sole designer, managed visual production across photography, catalogues, social, email, exhibition, and print materials, including an exhibition by Evelyn Benčikova.

Founder / Freelance Designer at Reloa d Factory (self-employed)

January 1, 2010 - December 31, 2017

Ran an independent design studio delivering visual identity, digital and print communication, photography, and video for artists, cultural events, and local businesses. Designed visual communication for exhibitions and cultural events, including posters, invitations, signage, booth graphics, and social/digital materials for artists such as Luca Alinari, Giovanni Testa, and Athos Faccincani. Supported digital marketing and communication needs for clients.