I'm Srikant Tripathi, founder of Creators Inc., an AI-first content and performance marketing agency. I build AI-generated ad creatives and manage Meta campaigns for D2C brands globally. I delivered 65% below-market CPI for a premium app client and specialise in paid acquisition, short-form video, and brand content that converts. In addition to client work, I lead AI-driven creative production, campaign architecture, and growth strategies, including Instagram growth and end-to-end social media management. I love turning audience insights into scalable creative systems that drive installs and high-retention engagement.

Srikant Tripathi

I'm Srikant Tripathi, founder of Creators Inc., an AI-first content and performance marketing agency. I build AI-generated ad creatives and manage Meta campaigns for D2C brands globally. I delivered 65% below-market CPI for a premium app client and specialise in paid acquisition, short-form video, and brand content that converts. In addition to client work, I lead AI-driven creative production, campaign architecture, and growth strategies, including Instagram growth and end-to-end social media management. I love turning audience insights into scalable creative systems that drive installs and high-retention engagement.

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Work Experience

Founder & Performance Marketing Lead at Creators Inc.
January 1, 2023 - Present
AI-native content production and performance marketing agency delivering end-to-end paid acquisition, AI ad creatives, social media management, and brand strategy for D2C brands, personal brands, and corporate clients globally. Led Meta Ads campaigns (Barlist for Copa Drinks, Belgium) achieving €0.68 average CPI against a €0.80 SLA target and $2–4 industry benchmark, with 65% below-market performance on a constrained €30/day validation budget. Built an AI-generated creative system across 4 formats (video, static, carousel, animation) and designed a full Meta Ads campaign architecture including audience layering, pixel/SDK verification, platform-split testing, and a kill/scale loop.

Education

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Industry Experience

Software & Internet, Media & Entertainment, Professional Services