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Hi there, I'm Sandro Rosa. I'm a design leader focused on digital products, UX/UI, and scalable design systems powered by AI. I help brands harmonize identity with experience by connecting AI-driven workflows, system thinking and product design to deliver scalable, high-performance solutions. With 30+ years of hands-on experience, I’ve led teams for Volkswagen, Audi, Visa, Itaú, Havaianas, and other global brands, shaping brand architecture and design systems that scale across platforms. I thrive on bridging brand strategy, UX/UI and technology to create consistent experiences that drive growth and creativity.…Hi there, I'm Sandro Rosa. I'm a design leader focused on digital products, UX/UI, and scalable design systems powered by AI. I help brands harmonize identity with experience by connecting AI-driven workflows, system thinking and product design to deliver scalable, high-performance solutions. With 30+ years of hands-on experience, I’ve led teams for Volkswagen, Audi, Visa, Itaú, Havaianas, and other global brands, shaping brand architecture and design systems that scale across platforms. I thrive on bridging brand strategy, UX/UI and technology to create consistent experiences that drive growth and creativity.

Sandro Rosa

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Hi there, I'm Sandro Rosa. I'm a design leader focused on digital products, UX/UI, and scalable design systems powered by AI. I help brands harmonize identity with experience by connecting AI-driven workflows, system thinking and product design to deliver scalable, high-performance solutions. With 30+ years of hands-on experience, I’ve led teams for Volkswagen, Audi, Visa, Itaú, Havaianas, and other global brands, shaping brand architecture and design systems that scale across platforms. I thrive on bridging brand strategy, UX/UI and technology to create consistent experiences that drive growth and creativity.…Hi there, I'm Sandro Rosa. I'm a design leader focused on digital products, UX/UI, and scalable design systems powered by AI. I help brands harmonize identity with experience by connecting AI-driven workflows, system thinking and product design to deliver scalable, high-performance solutions. With 30+ years of hands-on experience, I’ve led teams for Volkswagen, Audi, Visa, Itaú, Havaianas, and other global brands, shaping brand architecture and design systems that scale across platforms. I thrive on bridging brand strategy, UX/UI and technology to create consistent experiences that drive growth and creativity.

Available to hire

Hi there, I’m Sandro Rosa. I’m a design leader focused on digital products, UX/UI, and scalable design systems powered by AI. I help brands harmonize identity with experience by connecting AI-driven workflows, system thinking and product design to deliver scalable, high-performance solutions.

With 30+ years of hands-on experience, I’ve led teams for Volkswagen, Audi, Visa, Itaú, Havaianas, and other global brands, shaping brand architecture and design systems that scale across platforms. I thrive on bridging brand strategy, UX/UI and technology to create consistent experiences that drive growth and creativity.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Portuguese

Fluent

Work Experience

Founder & Chief Design Officer at 1992 Design & Co.

March 8, 2021 - January 20, 2026

As Founder and Chief Design Officer at 1992 Design & Co., I worked on graphic design projects that bridge digital and print, with a strong focus on structure, precision, and technical quality. My work involved creating and adapting Adobe Illustrator files using consistent templates, grids, and visual systems across different media. I handled both print and digital deliverables, taking care of layout organization, typography, visual hierarchy, and file preparation for production or publication. In both contexts, close attention to detail and strict adherence to technical specifications were essential. I worked independently, followed defined workflows, documentation, and internal tutorials, and ensured that all deliverables were clean, consistent, and technically accurate, whether for professional printing or digital use.

Partner, Head of Design, Innovation at 1992 Design & Co.

January 1, 2021 - Present

Leading global digital product design, UX/UI systems and AI-supported design frameworks. Building scalable architectures that align brand, user experience and business goals.

Product Design Lead at AIO

January 1, 2020 - January 1, 2021

Led product design initiatives, establishing AI-enabled design workflows and scalable design systems, collaborating cross-functionally to optimize performance and user experience.

Founder, Chief Creative Officer at Ahab Agency

January 1, 2017 - January 1, 2020

Founded and led Ahab Agency, delivering creative strategy, UX/UI design and product development for global brands; built scalable design processes and client partnerships.

Digital Creative Director at AlmapBBDO

January 1, 2011 - January 1, 2015

Senior design and creative leadership across Africa Creative, JWT Wunderman, F/Nazca, Isobar, DM9DDB, Publicis.