As a multidisciplinary designer, I approach design as a tool for storytelling, critical inquiry and cultural reflection. My experience spans brand design, signage & wayfinding, printmaking and research, with a particular focus on cultural representation in media. Skilled in collaboration, organisation, problem-solving, and an eager learner with extreme attention to detail, I thrive in dynamic environments that foster creativity and critical thinking.
I am currently pursuing an MA in Graphic Media Design at the London College of Communication, University of the Arts London, where I explore how design can reflect inclusive narratives and stimulate thoughtful cultural conversations. I enjoy translating complex concepts into clear, impactful visuals through collaborative, research-driven practice across print, signage and brand design.
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Taken From the Wild is an independently developed redesignproject that reimagines a children’s educational book about endangered animals affected by commercial exploitation. The original publication relied on photographic imagery and a muted visual style, so I set out to create a more engaging and child-friendly experience.
Using AI-assisted watercolour illustrations, the visuals were rebuilt to feel warmer, more expressive, and better suited for readers aged seven to ten. The redesign also introduces an updated typeface and a brighter visual language, helping simplify complex information while keeping the tone approachable.
The book combines lifespan indicators, population counts, and clear explanations of threats alongside a playful multi-format layout with varied page sizes to guide attention and create visual rhythm.This updated edition reflects an interest in using generative tools responsibly within editorial design and demonstrates how AI, illustration, and child-centred communication can work together to create an informative yet inviting reading experience.
KPMG Lower Gulf launched i-refer as a sub-brand within its internal communications framework, created to encourage employees to recommend talented candidates for open roles.
As a sub-brand, the outcome needed to reflect KPMG’s existing brand guidelines while introducing a fresh, distinctive visual language that could be applied seamlessly across email signatures, newsletters, presentations, and internal communications. The visual identity took inspiration from the tangram, symbolising how individual contributions come together to complete a bigger picture. A deliberate gap formed the letter “I,” representing the role of the employee as the missing piece in shaping high-performing teams.
The result was a flexible, cohesive system that combined strategic clarity with visual warmth, reinforcing KPMG’s culture of collaboration and recognition.
Mina H. Majid is a Middle Eastern content creator and writer whose online presence explores identity, humour, and cultural duality through an unfiltered and self-aware lens. As her platform grew, Mina sought a rebrand that could visually capture her personality and the balance between her Middle Eastern heritage and her American upbringing.
The aim was to create a brand identity that felt authentic to her voice while rejecting the overly polished aesthetics typical of personal brands. The design approach embraced an anti-brand philosophy, highlighting imperfection, spontaneity, and fluidity as core traits. A handwritten logo, playful typographic rhythm, and bold colour palette of neon pink, lime green, teal and dark purple were developed to reflect Mina’s individuality
and confidence.
The identity extends across her blog, stationery, and social media presence, creating a cohesive yet flexible system that feels spontaneous, personal, and unmistakably her.
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