As a multidisciplinary designer, I approach design as a tool for storytelling, critical inquiry and cultural reflection. My experience spans brand design, signage & wayfinding, printmaking and research, with a particular focus on cultural representation in media. Skilled in collaboration, organisation, problem-solving, and an eager learner with extreme attention to detail, I thrive in dynamic environments that foster creativity and critical thinking. I am currently pursuing an MA in Graphic Media Design at the London College of Communication, University of the Arts London, where I explore how design can reflect inclusive narratives and stimulate thoughtful cultural conversations. I enjoy translating complex concepts into clear, impactful visuals through collaborative, research-driven practice across print, signage and brand design.

Sruthi Nair

As a multidisciplinary designer, I approach design as a tool for storytelling, critical inquiry and cultural reflection. My experience spans brand design, signage & wayfinding, printmaking and research, with a particular focus on cultural representation in media. Skilled in collaboration, organisation, problem-solving, and an eager learner with extreme attention to detail, I thrive in dynamic environments that foster creativity and critical thinking. I am currently pursuing an MA in Graphic Media Design at the London College of Communication, University of the Arts London, where I explore how design can reflect inclusive narratives and stimulate thoughtful cultural conversations. I enjoy translating complex concepts into clear, impactful visuals through collaborative, research-driven practice across print, signage and brand design.

Available to hire

As a multidisciplinary designer, I approach design as a tool for storytelling, critical inquiry and cultural reflection. My experience spans brand design, signage & wayfinding, printmaking and research, with a particular focus on cultural representation in media. Skilled in collaboration, organisation, problem-solving, and an eager learner with extreme attention to detail, I thrive in dynamic environments that foster creativity and critical thinking.

I am currently pursuing an MA in Graphic Media Design at the London College of Communication, University of the Arts London, where I explore how design can reflect inclusive narratives and stimulate thoughtful cultural conversations. I enjoy translating complex concepts into clear, impactful visuals through collaborative, research-driven practice across print, signage and brand design.

See more

Language

English
Fluent

Work Experience

Production Lead at London College Of Communication, University of the Arts London
June 1, 2025 - June 1, 2025
Led and supported the production of ALWFAV (A Line Which Forms A Volume), 8th edition; an annual publication and event for MA Graphic Media Design students. Organized meetings, coordinated schedules and tasks across teams; managed supplier relationships, sourced materials, controlled budgets and implemented cost-effective solutions. Contributed to design decisions on colour and layout, and developed a colour plan to optimise plate usage for lithographic printing, reducing production costs while maintaining print quality. Delivered the project a week early, completing 500 copies and setting a publication record.
Junior Signage Graphic Designer at Genius Loci
December 1, 2022 - December 1, 2022
Designed signage systems and graphics for luxury hospitality projects, including Ritz-Carlton and Marriott Hotels, adapting the Design Director's concept to each site's context. Assisted the Senior Designer in refining signage design during schematic and detailed design stages. Crafted high-impact presentations that communicated design intent and progress in line with the client’s brand guidelines.
Junior Graphic Designer (3-Month FTC) at Waassta
October 1, 2021 - October 1, 2021
Designed for a diverse mix of clients across F&B, education and health awareness, adapting visual language to varied audiences and brand tones. Developed visual identities for key projects including Talktime and Mina, translating brand concepts into cohesive designs across print, digital, and social platforms. Supported the Senior Designer in campaign direction and produced social and web content that enhanced brand storytelling.
Graphic Design Intern (10-Month FTC) at KPMG Lower Gulf
July 1, 2021 - July 1, 2021
Designed a range of visual assets including flyers, infographics, motion graphics, posters, social media content, email newsletters and a redesigned Code of Conduct, maintaining creativity within KPMG’s global brand guidelines. Developed internal branding and communication materials, including the i-Refer identity for the Global Employee Referral Program, to enhance engagement. Created and maintained SharePoint sites and digital communications reflecting KPMG’s brand values, ensuring a consistent and engaging presence across internal platforms. Responsible for onboarding and training new interns on adhering to brand guidelines.

Education

MA Graphic Media Design at London College Of Communication, University of the Arts London
October 1, 2023 - December 1, 2024
BSc Visual Communication at College of Architecture, Art & Design, American University of Sharjah
August 1, 2016 - May 1, 2020

Qualifications

Graduate Route Visa
January 11, 2030 - March 1, 2027

Industry Experience

Media & Entertainment, Education, Professional Services, Travel & Hospitality
    paper Taken From the Wild

    Taken From the Wild is an independently developed redesignproject that reimagines a children’s educational book about endangered animals affected by commercial exploitation. The original publication relied on photographic imagery and a muted visual style, so I set out to create a more engaging and child-friendly experience.

    Using AI-assisted watercolour illustrations, the visuals were rebuilt to feel warmer, more expressive, and better suited for readers aged seven to ten. The redesign also introduces an updated typeface and a brighter visual language, helping simplify complex information while keeping the tone approachable.

    The book combines lifespan indicators, population counts, and clear explanations of threats alongside a playful multi-format layout with varied page sizes to guide attention and create visual rhythm.This updated edition reflects an interest in using generative tools responsibly within editorial design and demonstrates how AI, illustration, and child-centred communication can work together to create an informative yet inviting reading experience.

    https://www.twine.net/signin

    paper i-Refer | KPMG

    KPMG Lower Gulf launched i-refer as a sub-brand within its internal communications framework, created to encourage employees to recommend talented candidates for open roles.

    As a sub-brand, the outcome needed to reflect KPMG’s existing brand guidelines while introducing a fresh, distinctive visual language that could be applied seamlessly across email signatures, newsletters, presentations, and internal communications. The visual identity took inspiration from the tangram, symbolising how individual contributions come together to complete a bigger picture. A deliberate gap formed the letter “I,” representing the role of the employee as the missing piece in shaping high-performing teams.

    The result was a flexible, cohesive system that combined strategic clarity with visual warmth, reinforcing KPMG’s culture of collaboration and recognition.

    https://www.twine.net/signin

    paper Mina

    Mina H. Majid is a Middle Eastern content creator and writer whose online presence explores identity, humour, and cultural duality through an unfiltered and self-aware lens. As her platform grew, Mina sought a rebrand that could visually capture her personality and the balance between her Middle Eastern heritage and her American upbringing.

    The aim was to create a brand identity that felt authentic to her voice while rejecting the overly polished aesthetics typical of personal brands. The design approach embraced an anti-brand philosophy, highlighting imperfection, spontaneity, and fluidity as core traits. A handwritten logo, playful typographic rhythm, and bold colour palette of neon pink, lime green, teal and dark purple were developed to reflect Mina’s individuality
    and confidence.

    The identity extends across her blog, stationery, and social media presence, creating a cohesive yet flexible system that feels spontaneous, personal, and unmistakably her.

    https://www.twine.net/signin