I'm Sara El Saadany, a seasoned business director and brand strategist with 20 years shaping ideas into thriving ventures across diverse industries. I focus on building sustainable, consumer-driven brands that people connect with, weaving compelling narratives that inspire loyalty and growth. My strength lies in bringing together insights from different sectors to craft strategies that stand out in the market and endure over time. I excel at blending storytelling, ingenuity, and sharp positioning to drive long-term success. I lead cross-functional teams with a collaborative, growth-oriented mindset and am passionate about developing talent, guiding brands through multi-channel execution, and delivering measurable outcomes.…

Sara El Saadany

I'm Sara El Saadany, a seasoned business director and brand strategist with 20 years shaping ideas into thriving ventures across diverse industries. I focus on building sustainable, consumer-driven brands that people connect with, weaving compelling narratives that inspire loyalty and growth. My strength lies in bringing together insights from different sectors to craft strategies that stand out in the market and endure over time. I excel at blending storytelling, ingenuity, and sharp positioning to drive long-term success. I lead cross-functional teams with a collaborative, growth-oriented mindset and am passionate about developing talent, guiding brands through multi-channel execution, and delivering measurable outcomes.…

Available to hire

I’m Sara El Saadany, a seasoned business director and brand strategist with 20 years shaping ideas into thriving ventures across diverse industries. I focus on building sustainable, consumer-driven brands that people connect with, weaving compelling narratives that inspire loyalty and growth. My strength lies in bringing together insights from different sectors to craft strategies that stand out in the market and endure over time.

I excel at blending storytelling, ingenuity, and sharp positioning to drive long-term success. I lead cross-functional teams with a collaborative, growth-oriented mindset and am passionate about developing talent, guiding brands through multi-channel execution, and delivering measurable outcomes.

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Skills

Experience Level

Language

English
Fluent
Arabic
Fluent
Spanish; Castilian
Advanced
French
Beginner

Work Experience

Executive Director, Brand & Communications Strategy at Misr Pyramid Group
February 1, 2025 - Present
Cross-functional audit; built full capacity and commercial plan; hired creative team and managed client relations; developed HR processes; crafted 5-year expansion vision and portfolio strategy across brands.
Co-Founder & Managing Partner at Rootz Consultancy
January 1, 2016 - Present
Founded the company; led brand strategy development and consumer insights; managed finance and operations; built multi-disciplinary teams in brand building, digital media strategy and buying, HR processes, and marketing.
Interim Group Brand Manager at Henkel Egypt
January 1, 2012 - Present
Interim leadership of Henkel Egypt brand group; overseeing male and female grooming categories; brand relaunch for Hair Code; product testing for Morocco for Fiancée; drove digital growth and narrative.
Group Brand Manager at Henkel Egypt
January 1, 2013 - Present
Led the complete relaunch for Hair Code; led product testing in Morocco for Fiancée; accelerated digital growth and developed a relatable brand narrative.
Senior Product Manager at L'Oréal Egypt
January 1, 2009 - Present
Fully managed the Home Care category and brands under the Professional Products Division (Kérastase, L'Oréal Professionnel, Essie); planned and executed annual launch plans; organized hair shows; supported training academy launches.
Account Manager at Vodafone Egypt
January 1, 2007 - Present
Fully managed 45 accounts across international and key accounts segments with a focus on hospitality, petroleum, and financial services; reactivated several deactivated accounts on the assigned list.

Education

Bachelor's Degree in Management & Sociology (Honors) at The American University in Cairo
January 11, 2030 - January 1, 2003
International General Certificate of Secondary Education at Manor House School
January 11, 2030 - January 1, 2001

Qualifications

International General Certificate of Secondary Education
January 11, 2030 - January 21, 2026

Industry Experience

Consumer Goods, Media & Entertainment, Professional Services, Retail, Travel & Hospitality

Skills

Experience Level