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I am a creative brand and marketing leader with experience across agency, founder, and in-house roles spanning FMCG, non-profit/government, gaming, and tech. I connect strategy to execution: clarify the 'why,' write the brief, ship, then iterate with data. NZ-based near Auckland, remote-first, I’m open to Senior Brand, Strategy or Marketing roles where cross-functional collaboration, customer insight and practical execution matter as much as strategy. I show up kind and straightforward, I love to learn, empower others and celebrate wins.…I am a creative brand and marketing leader with experience across agency, founder, and in-house roles spanning FMCG, non-profit/government, gaming, and tech. I connect strategy to execution: clarify the 'why,' write the brief, ship, then iterate with data. NZ-based near Auckland, remote-first, I’m open to Senior Brand, Strategy or Marketing roles where cross-functional collaboration, customer insight and practical execution matter as much as strategy. I show up kind and straightforward, I love to learn, empower others and celebrate wins.

Stacey Smith

Brand Strategist, Marketing Strategist, Creative Director, +4

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I am a creative brand and marketing leader with experience across agency, founder, and in-house roles spanning FMCG, non-profit/government, gaming, and tech. I connect strategy to execution: clarify the 'why,' write the brief, ship, then iterate with data. NZ-based near Auckland, remote-first, I’m open to Senior Brand, Strategy or Marketing roles where cross-functional collaboration, customer insight and practical execution matter as much as strategy. I show up kind and straightforward, I love to learn, empower others and celebrate wins.…I am a creative brand and marketing leader with experience across agency, founder, and in-house roles spanning FMCG, non-profit/government, gaming, and tech. I connect strategy to execution: clarify the 'why,' write the brief, ship, then iterate with data. NZ-based near Auckland, remote-first, I’m open to Senior Brand, Strategy or Marketing roles where cross-functional collaboration, customer insight and practical execution matter as much as strategy. I show up kind and straightforward, I love to learn, empower others and celebrate wins.

Available to hire

I am a creative brand and marketing leader with experience across agency, founder, and in-house roles spanning FMCG, non-profit/government, gaming, and tech. I connect strategy to execution: clarify the ‘why,’ write the brief, ship, then iterate with data.

NZ-based near Auckland, remote-first, I’m open to Senior Brand, Strategy or Marketing roles where cross-functional collaboration, customer insight and practical execution matter as much as strategy. I show up kind and straightforward, I love to learn, empower others and celebrate wins.

Skills

Language

English

Fluent

Work Experience

Senior Marketing Manager at Futureverse

October 1, 2025 - October 1, 2025

Led go-to-market strategies for AI and blockchain-based products; crafted positioning, messaging and brand architecture; led content marketing; optimised owned channels; drove cross-functional alignment; analyzed market trends and translated insights into GTM refinements and roadmap input. Key achievements include launching RootRewards loyalty program (115k users in 3 months; 1200% increase in network activity; 32k DAU by month 4), building developer pipeline via in-person buildathons with local partners (40+ teams across DeFi, infra, gaming and AI), and leading cross-market launch readiness for a major token event (TGE).

Senior Brand Strategist at Altered State Machine

April 1, 2023 - April 1, 2023

Defined positioning and messaging for a platform enabling ownable, interoperable AI models, with education and PoCs delivered via gaming and digital experiences. Partnered with product and marketing to translate technical concepts into narratives for end users and protocol-level builders. Contributed to the roll-up into Futureverse by aligning brand story with broader ecosystem GTM.

Founder / Creative Director at Twentyfivebees Ltd

December 1, 2022 - December 1, 2022

Founded a boutique studio delivering brand strategy, identity systems, packaging and campaigns for NZ/AU clients; prioritised ‘the story’ over the product, strengthening trust, retention, and long-term loyalty between brands and their communities. Combined creative direction and execution with measurable outcomes.

Senior Creative / Studio Manager at Devcich&Co.

September 1, 2016 - September 1, 2016

Delivered end-to-end brand and campaign projects across FMCG, government and enterprise clients. Managed studio workflow with internal and external teams. Award: Best Design Awards - Gold Pin (Design Communication) for Western Bay of Plenty District Council.

Senior Creative at Freelance / Contract

March 1, 2012 - March 1, 2012

Delivered campaigns, POS, web, exhibition, and environmental design; clients included The Football Association, Superdrug, Paramount, Mars, and Carlton & United Breweries (CUB).

Graphic Designer at Creo

August 1, 2010 - August 1, 2010

Designed in-store POS solutions for major entertainment and beauty launches from concept to production-ready artwork; created tactile brand experiences aimed at telling a story.

Graphic Designer at Clemenger BBDO

December 1, 2006 - March 1, 2009

Designed creative concepts through to production across integrated cross-channel shopper activation campaigns for major Australian brands.