I am an experienced and results-driven Product Marketing Manager with over 20 years of success in the computer software industry. As the founder of The Creative Edge, LLC, a freelance consultancy, I specialize in product messaging, digital campaigns, and brand strategy. I excel at collaborating across departments to drive measurable business results and am skilled in ERP/CRM systems, content creation, event planning, and project management. My freelance work encompasses logos, content strategy, and digital campaigns, with a portfolio available upon request. I design brand identities and logos, manage client projects using tools like Canva and HubSpot, and execute webinars, co-marketing campaigns, and CRM-driven marketing efforts. Previously, I served as Sales Channel Manager overseeing CRM systems and sales data analysis, providing excellent client and vendor communications.…

Stacy Ruckel

I am an experienced and results-driven Product Marketing Manager with over 20 years of success in the computer software industry. As the founder of The Creative Edge, LLC, a freelance consultancy, I specialize in product messaging, digital campaigns, and brand strategy. I excel at collaborating across departments to drive measurable business results and am skilled in ERP/CRM systems, content creation, event planning, and project management. My freelance work encompasses logos, content strategy, and digital campaigns, with a portfolio available upon request. I design brand identities and logos, manage client projects using tools like Canva and HubSpot, and execute webinars, co-marketing campaigns, and CRM-driven marketing efforts. Previously, I served as Sales Channel Manager overseeing CRM systems and sales data analysis, providing excellent client and vendor communications.…

Available to hire

I am an experienced and results-driven Product Marketing Manager with over 20 years of success in the computer software industry. As the founder of The Creative Edge, LLC, a freelance consultancy, I specialize in product messaging, digital campaigns, and brand strategy. I excel at collaborating across departments to drive measurable business results and am skilled in ERP/CRM systems, content creation, event planning, and project management.

My freelance work encompasses logos, content strategy, and digital campaigns, with a portfolio available upon request. I design brand identities and logos, manage client projects using tools like Canva and HubSpot, and execute webinars, co-marketing campaigns, and CRM-driven marketing efforts. Previously, I served as Sales Channel Manager overseeing CRM systems and sales data analysis, providing excellent client and vendor communications.

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Work Experience

Founder & Freelance Marketing Consultant at The Creative Edge, LLC
March 1, 2025 - Present
Boosted Nimbello’s LinkedIn to 86,653 impressions and 5.6% engagement rate in < 2 months — 15,075% increase in impressions and 20,800% growth in engagements. Increased company page traffic by 9.7%, generating 476 page views (77% desktop, 23% mobile). Designed brand identities, created marketing assets, and delivered messaging frameworks for diverse clients. Managed multi-client projects with tools like Canva, HubSpot, Zoom, and CMS platforms.
Product Marketing Manager at The Lake Companies, Inc.
September 12, 2002 - January 17, 2025
Led marketing team of 5 to execute campaigns for partners, trade shows, and executives. Rolled out new CRM features for sales & marketing teams. Owned content strategy and analytics for social media and marketing initiatives. Managed CRM systems, Managed legal sales documentation for Sales Team and Channel Partners. Led sales data analysis using Excel pivot tables to support strategic decisions. Maintained communication with clients, vendors, and partners.
Product Marketing Manager at The Lake Companies, LLC
January 1, 2025 - August 30, 2025
Served on senior leadership team and managed a team of 5 to meet company marketing goals. Developed and executed integrated campaigns for partners, trade shows, and executives. Owned social media calendar and analytics to increase brand engagement. Coordinated marketing projects across departments ensuring deadlines and quality standards were met. Spearheaded new CRM features rollout for marketing and sales.
Founder & Freelance Marketing Consulting at The Creative Edge, LLC
January 1, 2025 - Present
Established a marketing consultancy serving software, ERP, and B2B clients. Delivered messaging frameworks, content strategies, and visual assets to support digital campaigns. Designed brand identities and logos, including for a motorsports team and merchandise pop-up store. Managed client projects using tools like Canva, HubSpot, and Zoom. Executed webinars, created co-marketing campaigns, and maintained CRM-driven marketing efforts.
Sales Channel Manager at The Lake Companies, LLC
January 1, 2023 - August 30, 2025
Oversaw CRM system for marketing and sales teams and supported legal sales documentation. Led sales data analysis using Excel pivot tables. Maintained communication with clients, vendors, and partners.

Education

Associates - Business Administration at Moraine Park Tech Collage
September 1, 1999 - June 1, 2001
Associates - Business Administration at Moraine Park Technical College
January 1, 1999 - January 1, 2001

Qualifications

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Industry Experience

Software & Internet, Computers & Electronics, Professional Services
    paper Marketing & Content Strategy for Nimbello

    Leading marketing initiatives for Nimbello, a cloud-based ERP solutions provider, with a focus on driving brand awareness and lead generation. Responsibilities include developing and executing digital campaigns, creating content for web, email, and social channels, and managing the editorial calendar to ensure consistent messaging. Oversee CRM-driven marketing automation, analyze campaign performance, and optimize for engagement and conversions. Coordinate with cross-functional teams to design marketing assets, produce thought leadership content, and plan virtual events that showcase Nimbello’s products and expertise.