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I'm Steeven Rosales, an entertainment management, marketing and analytics professional based in London. I help live music projects, festivals and venues grow audiences, build partnerships and deliver memorable events through data-driven campaigns and creative storytelling. With a strong background in Latin music and artist development, I lead multi-partner collaborations, manage campaigns across Meta, Google Analytics, newsletters and ticketing platforms, and oversee event logistics from concept to delivery.…I'm Steeven Rosales, an entertainment management, marketing and analytics professional based in London. I help live music projects, festivals and venues grow audiences, build partnerships and deliver memorable events through data-driven campaigns and creative storytelling. With a strong background in Latin music and artist development, I lead multi-partner collaborations, manage campaigns across Meta, Google Analytics, newsletters and ticketing platforms, and oversee event logistics from concept to delivery.

Steeven Rosales

Content Producer, Brand Strategist, Marketing Strategist, +3

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I'm Steeven Rosales, an entertainment management, marketing and analytics professional based in London. I help live music projects, festivals and venues grow audiences, build partnerships and deliver memorable events through data-driven campaigns and creative storytelling. With a strong background in Latin music and artist development, I lead multi-partner collaborations, manage campaigns across Meta, Google Analytics, newsletters and ticketing platforms, and oversee event logistics from concept to delivery.…I'm Steeven Rosales, an entertainment management, marketing and analytics professional based in London. I help live music projects, festivals and venues grow audiences, build partnerships and deliver memorable events through data-driven campaigns and creative storytelling. With a strong background in Latin music and artist development, I lead multi-partner collaborations, manage campaigns across Meta, Google Analytics, newsletters and ticketing platforms, and oversee event logistics from concept to delivery.

Available to hire

I’m Steeven Rosales, an entertainment management, marketing and analytics professional based in London. I help live music projects, festivals and venues grow audiences, build partnerships and deliver memorable events through data-driven campaigns and creative storytelling.

With a strong background in Latin music and artist development, I lead multi-partner collaborations, manage campaigns across Meta, Google Analytics, newsletters and ticketing platforms, and oversee event logistics from concept to delivery.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Spanish; Castilian

Fluent

Italian

Fluent

Work Experience

Marketing & Audience Development Coordinator at Como No / La Linea Festival

January 1, 2025 - January 1, 2026

Supported marketing and communications for Como No and La Linea Festival, coordinating promotion for 14+ concerts across London venues, managing artist announcements, newsletters, website listings and social media content. Analyzed performance via Meta campaigns, Google Analytics and ticketing data to inform promotions. Built community outreach with cultural organisations, embassies, media partners and Latin music networks to grow visibility and engagement. Produced campaign and festival reporting, with audience insights and learnings for future programming.

Director & Founder at SDR EVENTS & ENTERTAINMENT

January 1, 2022 - Present

Founded and run an events and entertainment company specialising in cocktail experiences, brand activations, private events, cultural events and live entertainment. Designed bespoke concepts, budgets, staffing plans and logistics; coordinated suppliers; developed partnerships with beverage brands and sponsors; led marketing, content and client communications; evaluated post-event performance to improve profitability.

Director at SECRET GEM - Artist Management & Creative Platform

January 1, 2022 - Present

Co-founded and direct a multidisciplinary artist management and creative platform focused on emerging artists, Latin music, showcases and international collaborations. Managed onboarding, branding, EPK development, release planning, audience growth strategies, creative direction and long-term career development. Coordinated showcases, partnerships, budgets and timelines; used data to define baselines and campaign actions for artists and collaborators.

Marketing & Communications Coordinator at CAMDEN BASEMENT - Venue

January 1, 2024 - Present

Created and updated venue digital platforms including website, social media, newsletters, venue listings and PR campaigns. Developed marketing strategies to maximise reach, improve online visibility, support bookings and grow brand awareness. Collaborated with PR agencies, listing apps and review platforms (DesignMyNight, Time Out, TripAdvisor) to increase bookings and sales.

Digital Marketing Freelancer at MOVIMIENTOS - Promoter / Record Label

January 1, 2021 - Present

Designed and executed digital marketing campaigns for diverse music projects, focusing on visibility, audience growth and ticket sales. Used Google Analytics, Google Tag Manager, Meta Business Suite and email marketing tools to track performance and optimise activity. Leveraged DSPs, Chartmetric, ticketing platforms and venue listings to inform planning; managed Mailchimp, Eventbrite, Dice and Resident Advisor for shows.

Operations Director at BYOC CAMDEN - Venue

January 1, 2018 - January 1, 2021

Managed daily operations, staff hiring and training; ensured efficiency, customer service and health & safety compliance. Developed event promotions, social media content and customer engagement to support bookings and repeat business. Coordinated event logistics, inventory management and financial analysis to maximise profitability.

Marketing Assistant Intern at Videoplug / Audioglobe Distribution

January 1, 2016 - January 1, 2018

Managed newsletter content, client data entry and email marketing; supported music marketing campaigns, catalogue promotions and digital communications for international clients.

Marketing & Communication Coordinator at CAMDEN BASEMENT - Venue

January 1, 2024 - Present

Created and updated venue digital platforms including website, social media, newsletters, venue listings and PR campaigns. Developed marketing strategies to maximise reach, improve online visibility, support bookings and grow venue brand awareness. Collaborated with PR agencies, listing apps and review platforms including DesignMyNight, Time Out and TripAdvisor to increase bookings and sales.

Marketing Assistant Internships at Videoplug / Audioglobe Distribution

January 1, 2016 - January 1, 2018

Managed newsletter content, client data entry and email marketing activity, improving communication accuracy and campaign delivery. Supported music marketing campaigns, catalogue promotion and digital communications for international music clients.