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I'm Stefan Schutte, a Creative Director and Copywriter who thrives at the intersection of strategy, storytelling and brand culture. Over more than a decade I’ve led multi-disciplinary teams to craft campaigns that feel local yet travel globally, from the boardroom to live shows and digital platforms. Based in Amsterdam with a global footprint, I’ve shaped work for Adidas, Starbucks, Heinz and other iconic brands in the Middle East and Africa. I’m known for blending bold concepts with practical execution, mentoring teams, and delivering award-winning campaigns that spark engagement and brand love.…I'm Stefan Schutte, a Creative Director and Copywriter who thrives at the intersection of strategy, storytelling and brand culture. Over more than a decade I’ve led multi-disciplinary teams to craft campaigns that feel local yet travel globally, from the boardroom to live shows and digital platforms. Based in Amsterdam with a global footprint, I’ve shaped work for Adidas, Starbucks, Heinz and other iconic brands in the Middle East and Africa. I’m known for blending bold concepts with practical execution, mentoring teams, and delivering award-winning campaigns that spark engagement and brand love.

Stefan Schutte

Creative Director, Copywriter, Writer, +2

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I'm Stefan Schutte, a Creative Director and Copywriter who thrives at the intersection of strategy, storytelling and brand culture. Over more than a decade I’ve led multi-disciplinary teams to craft campaigns that feel local yet travel globally, from the boardroom to live shows and digital platforms. Based in Amsterdam with a global footprint, I’ve shaped work for Adidas, Starbucks, Heinz and other iconic brands in the Middle East and Africa. I’m known for blending bold concepts with practical execution, mentoring teams, and delivering award-winning campaigns that spark engagement and brand love.…I'm Stefan Schutte, a Creative Director and Copywriter who thrives at the intersection of strategy, storytelling and brand culture. Over more than a decade I’ve led multi-disciplinary teams to craft campaigns that feel local yet travel globally, from the boardroom to live shows and digital platforms. Based in Amsterdam with a global footprint, I’ve shaped work for Adidas, Starbucks, Heinz and other iconic brands in the Middle East and Africa. I’m known for blending bold concepts with practical execution, mentoring teams, and delivering award-winning campaigns that spark engagement and brand love.

Available to hire

I’m Stefan Schutte, a Creative Director and Copywriter who thrives at the intersection of strategy, storytelling and brand culture. Over more than a decade I’ve led multi-disciplinary teams to craft campaigns that feel local yet travel globally, from the boardroom to live shows and digital platforms.

Based in Amsterdam with a global footprint, I’ve shaped work for Adidas, Starbucks, Heinz and other iconic brands in the Middle East and Africa. I’m known for blending bold concepts with practical execution, mentoring teams, and delivering award-winning campaigns that spark engagement and brand love.

Skills

Copywriting

Brand Identity

Script

Experience Level

Copywriting

Expert

Brand Identity

Expert

Language

English

Fluent

Afrikaans

Intermediate

Dutch

Intermediate

Work Experience

Freelance Creative Director at VICE / TBWA

February 1, 2025 - Present

Current freelance Creative Director delivering bold, high-impact campaigns in the Middle East, leading multi-disciplinary teams and bridging comedy, strategy and culture for global brands.

Creative Director at Film Works Dubai

October 1, 2023 - February 1, 2025

Directed creative outputs for digital campaigns and live experiences; led teams and developed campaigns for Adidas, Starbucks, Heineken, Atlantis; fostered cross-functional collaboration and cultural storytelling in the Dubai market.

Associate Creative Director at FP7 McCann

May 1, 2022 - September 1, 2023

Led creative direction and mentored teams; developed award-winning campaigns; blended comedy, strategy and cultural trends to spark engagement for Middle East brands; managed multi-disciplinary teams across campaigns for Pizza Hut, Aquaventure World and more.

Senior Copywriter at McCann Dubai

June 1, 2021 - May 1, 2022

Created copy for regional campaigns, concepting and scripting for 360 launches; collaborated with creative teams on brand storytelling.

Senior Copywriter at FCB Johannesburg

March 1, 2016 - June 1, 2021

Led copywriting for major campaigns across multiple categories; contributed to integrated campaigns and helped shape brand narratives as part of the Johannesburg team.