As the concept artist and part of the art direction team, I collaborated on a project that took Pringles®’ involvement in digital pop culture, gaming, and eSports to the next level. For the 2022 football season, we teamed up with ACNE to transform every Pringles® package into a mini gaming console using augmented reality. Players could shoot the can to unlock one of six football characters virtually, with the chance to also 3D-print them for home.
- Art Director
- Concept Artist
