I’m Stefan Dominique Baum, an AI marketing strategist and founder focused on how organisations think—not just on producing more marketing.
I’m Stefan Dominique Baum, an AI marketing strategist and founder focused on how organisations think—not just on producing more marketing. Over 25 years across international markets and global brands, I’ve learned that most teams don’t lack tools; they lack clarity in decision-making.
I build Cooperative Intelligence: a decision system where human direction (judgment, taste, ethics, context) and AI structure (analysis, synthesis, pattern recognition) work together to turn information into traction—so strategy becomes clearer, faster, and more effective.
Change-it-up Munich is a coaching and career planning agency. Task: To promote the new office in Munich alongside the offices in Erding and Landshut. Strategy: AI-optimized SEO, Google Ads, and social media campaigns. Target group: Professional women in senior roles who are on parental leave. We aim to help them return to work.
Lead Generation
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