I am a motivated and versatile graphic designer, experienced in marketing and branding through designs that emotionally resonate with people and drive their action. I am an up-and-coming expert at creating coherent branding and marketing campaigns that connect with target audiences while standing out in today’s ever-evolving market. I work with Illustrator, Photoshop, After Effects, Premiere Pro, Figma, CapCut and MS Office to deliver cohesive visuals across channels.

Stefan Hendrickx

I am a motivated and versatile graphic designer, experienced in marketing and branding through designs that emotionally resonate with people and drive their action. I am an up-and-coming expert at creating coherent branding and marketing campaigns that connect with target audiences while standing out in today’s ever-evolving market. I work with Illustrator, Photoshop, After Effects, Premiere Pro, Figma, CapCut and MS Office to deliver cohesive visuals across channels.

Available to hire

I am a motivated and versatile graphic designer, experienced in marketing and branding through designs that emotionally resonate with people and drive their action.

I am an up-and-coming expert at creating coherent branding and marketing campaigns that connect with target audiences while standing out in today’s ever-evolving market. I work with Illustrator, Photoshop, After Effects, Premiere Pro, Figma, CapCut and MS Office to deliver cohesive visuals across channels.

See more

Language

English
Fluent
Serbian
Advanced
Croatian
Advanced
Spanish; Castilian
Intermediate

Work Experience

Graphic Designer at KOKOS Agency
October 1, 2024 - Present
Creating compelling marketing material for reputable clients all over Europe, working with up to 75 clients, helping them create a consistent visual image for all marketing needs.
Aftersales Assistant at BMW
July 1, 2023 - August 1, 2024
Helping create converting marketing campaigns for BMW cars and aftersales offerings in an international environment.
Freelance Graphic Designer at Self-Employed
October 14, 2022 - October 30, 2025
Creating motion graphics, brand identities and other marketing material for clients in Slovenia and abroad on project basis.

Education

Multimedia Engineer at IAM - Institute and Academy of Multimedia
October 3, 2022 - July 31, 2024

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Professional Services, Retail, Software & Internet, Travel & Hospitality, Real Estate & Construction, Consumer Goods, Energy & Utilities, Financial Services, Transportation & Logistics
    uniE621 Long Week - Brand Design for a Luxury Members Club
    Long Week is a conceptual LuxuryLifestyle brand built around one simple idea: rest is the new status symbol. In a world obsessed with speed and productivity, Long Week invites people to slow down, breathe, and live deliberately. The concept explores what BrandDesign can feel like when luxury is measured not by price, but by peace. The identity balances modern refinement with relaxed energy, minimalist layouts, soft neutral tones, and timeless typography that speak in whispers rather than shouts. Each visual element was crafted to evoke the rhythm of leisure, the quiet confidence of a long weekend that never quite ends. Long Week blurs the line between work and escape, designing not just products but a mindset of intentional living. This project reminded me that good design doesn’t always demand attention, sometimes it earns it through silence. CreativeDirection BrandIdentity VisualIdentity MinimalDesign LuxuryBranding ConceptualBranding ArtDirection Typography GraphicDesign ModernDesign LifestyleBrand BrandingCaseStudy DesignSystem LongWeek
    uniE621 Smash Ljubljana - Brand Design for a Smash Burger Restaurant
    Smash Ljubljana is one of the most loved burger spots in the city, known for its perfect smash burgers and standout cocktails. Their concept of “luxurious fast food” instantly caught my attention, yet visually, the brand wasn’t fully owning that identity. I set out to explore what would happen if a burger restaurant looked and felt like a LuxuryBrand. What if burgers and champagne shared the same table? The goal was to merge street-level energy with refined visual storytelling, where casual meets elegant, and every detail tells a story. The redesigned identity uses SwissDesign principles and a bold serif logo to introduce a sense of timeless sophistication. Hand-drawn, AI-assisted sketches add texture and warmth, keeping the grit and authenticity of the original concept alive. The result is a balanced visual language: modern, minimal, yet full of flavor. A brand that feels as comfortable on a black-tie menu as it does on a napkin. Smash Ljubljana reminded me that BrandDesign isn’t about choosing between luxury and approachability, it’s about finding the space where both coexist naturally. BrandIdentity CreativeDirection RestaurantBranding GraphicDesign LogoDesign Typography ArtDirection VisualIdentity FoodBranding MinimalDesign ModernBranding DesignSystem LuxuryDesign BrandingCaseStudy SmashLjubljana
    uniE621 HELIS Skincare - Brand Design for Luxury Skincare Products
    Helis is a conceptual skincare brand I created as an exploration of what happens when we challenge perfection in an industry built on it. Most skincare brands lean on polished LuxuryAesthetics and flawless visuals, but Helis celebrates the opposite. It’s raw, human, and unapologetically imperfect. The concept behind Helis was simple: you are already enough. The brand doesn’t try to fix you, it amplifies what’s real. The identity system reflects this mindset through intentionally imperfect details. My own handwriting became the wordmark, symbolizing authenticity and individuality. Rough edges and organic forms mirror natural textures, while the small star icon - “Helis” - serves as a subtle signature of beauty in imperfection. The result is a brand that feels tactile and alive. Minimalist at first glance, yet emotionally layered upon closer look. Each design decision was made to evoke honesty and confidence rather than perfection. Helis Skincare taught me that design doesn’t always need to polish the edges. Sometimes, it should reveal them. BrandIdentity CreativeDirection SkincareBranding MinimalDesign VisualIdentity LogoDesign Typography GraphicDesign ArtDirection ConceptualBranding ModernDesign BeautyBrand PackagingDesign DesignSystem BrandingCaseStudy Helis
    uniE621 StepsApp - Brand Design for a Step Counter App
    StepsApp is an Austrian pedometer app that helps users move more and live healthier lives. For this project, I wanted to explore how BrandDesign and UX could merge into something both visually clean and emotionally active. The original identity served its purpose but lacked personality. My goal was to inject movement and energy into the brand while keeping it sleek, functional, and easy to navigate the way a DigitalProduct should feel. The redesign focuses on clarity, motion, and motivation. Every element, from the icon system to the typography, was built around the idea of progress. The abstract, minimalist logo paired with bold, vibrant colors evokes movement and energy, encouraging users to stay active and share their achievements. The result is a fluid identity system that adapts across all digital touchpoints, symbolizing motion at every step. Each asset is crafted with intention, allowing the brand’s icon to double as a DesignAsset and a UI element. This project reminded me that even the simplest brands can evolve through thoughtful design and that clarity often moves people more than complexity. BrandIdentity MinimalDesign GraphicDesign CreativeDirection MotionDesign ProductDesign DesignSystem StepsApp VisualIdentity ModernDesign BrandingCaseStudy LogoDesign Typography UIUX DigitalBranding