I specialize in helping e-commerce brands turn traffic into revenue through data-driven CRO, high-converting funnels, and structured A/B testing. Over the past 5+ years, mainly focused on conversion optimization practice and Shopify development, where I combine analytics, UX research, and hands-on Shopify development to uncover growth opportunities and implement changes that actually move KPIs. I’ve worked with brands across fashion, home, lifestyle, and other DTC niches, delivering improvements in add-to-cart rates, checkout conversion, revenue per session, and full-funnel performance. My approach blends qualitative and quantitative insights, from GA4 and heatmaps to user behavior audits and test roadmaps.

Stefan Momcilovic

I specialize in helping e-commerce brands turn traffic into revenue through data-driven CRO, high-converting funnels, and structured A/B testing. Over the past 5+ years, mainly focused on conversion optimization practice and Shopify development, where I combine analytics, UX research, and hands-on Shopify development to uncover growth opportunities and implement changes that actually move KPIs. I’ve worked with brands across fashion, home, lifestyle, and other DTC niches, delivering improvements in add-to-cart rates, checkout conversion, revenue per session, and full-funnel performance. My approach blends qualitative and quantitative insights, from GA4 and heatmaps to user behavior audits and test roadmaps.

Available to hire

I specialize in helping e-commerce brands turn traffic into revenue through data-driven CRO, high-converting funnels, and structured A/B testing. Over the past 5+ years, mainly focused on conversion optimization practice and Shopify development, where I combine analytics, UX research, and hands-on Shopify development to uncover growth opportunities and implement changes that actually move KPIs.

I’ve worked with brands across fashion, home, lifestyle, and other DTC niches, delivering improvements in add-to-cart rates, checkout conversion, revenue per session, and full-funnel performance. My approach blends qualitative and quantitative insights, from GA4 and heatmaps to user behavior audits and test roadmaps.

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Language

English
Advanced
Serbian
Fluent

Work Experience

CRO Team Lead at PurpleFire
November 1, 2024 - April 30, 2025
CRO Specialist at PurpleFire
April 1, 2024 - November 1, 2024
E-commerce Manager at Eli Z Group
July 1, 2025 - December 31, 2025

Education

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Qualifications

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Industry Experience

Retail, Wholesale & Distribution, Computers & Electronics, Professional Services

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