Stefan Momcilovic

I specialize in helping e-commerce brands turn traffic into revenue through data-driven CRO, high-converting funnels, and structured A/B testing. Over the past 5+ years, mainly focused on conversion optimization practice and Shopify development, where I combine analytics, UX research, and hands-on Shopify development to uncover growth opportunities and implement changes that actually move KPIs.

I’ve worked with brands across fashion, home, lifestyle, and other DTC niches, delivering improvements in add-to-cart rates, checkout conversion, revenue per session, and full-funnel performance. My approach blends qualitative and quantitative insights, from GA4 and heatmaps to user behavior audits and test roadmaps.