See my portfolio at stndesign.work
In short, I design UI systems and brand identities with the intent to build brand equity and customer trust. I focus on web design and digital identities primarily for brands in search of an edge.
On the web side of things, this includes the planning, discovery, and architecture that leads to original concepts, consistent layouts, distinctive message and tone, and comprehensive design and UI systems that fold in motion and interaction principles as an expression of brand values. I also have the ability to work across a full-scale UX framework, from research, ideation, and customer journeys to wireframes, user testing, and iterating final screens.
For brands in search of a visual language and identity assets, I try to keep one eye on the periphery (i.e. competitive landscape, cultural touchstones, audience research) and the other locked in on the technical march forward (i.e. iterating across multiple design directions, pushing designs to their visual borders, soliciting feedback and asking questions the entire way).
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