Creative Director at Engage Media

● Generated $12M annually for Papa Gino’s and D’Angelo Restaurants through focusing on a range of innovative marketing strategies that captured customer interest and loyalty. ● Achieved 100% sales growth for Johnson’s Appliances by doubling revenue over 5 years with innovative, data-driven, robust luxury appliance promotions via email, TV, and out-of-home ads. ● Drove 4x attendance to New Jersey Motorsports Park and increased website traffic by 5x through an engaging cross-media ad campaign that put viewers in the driver’s seat.

Creative Director at Stefen Wojnarowski's Design & Brand Building, Inc.,

● Increased membership 300% for Hasbro’s GI JOE™ Collectors’ Club, creating nostalgic ad campaigns that tapped into consumers’ childhood memories and emotional brand connections. ● Revamped Sun & Earth Natural Detergent's image by illustrating its benefits with the planet Earth being washed, significantly enhancing brand perception and customer appeal.

Senior Art Director at The Philadelphia Inquirer

● Led the rebranding of $12B retail giant QVC, designing a multi-channel campaign that integrated the new logo into select products, enhancing brand visibility and recognition. ● Realized $45M+ in revenue over a 5-year period by conceptualizing and launching cutting-edge advertising formats, including QR codes, ChromaDepth 3D, and interactive ads. ● Delivered $4M+ in revenue by consulting with Fortune 500 clients on advanced color theory applications and 3D advertising design, conducting training sessions and phone consultations. ● Generated $125,000 in revenue via launching Miller Brewing Company’s “Miller Chill” product during Cinco de Mayo, creating a themed ad campaign inspired by a mock Western movie. ● Oversaw the conception, development, and launch of America’s 1st 3-D news publication.

Senior Art Director at Cramp & Associates,

● Deposited $16M in revenue within 15 days for Regent National Bank through creating a provocative advertising campaign featuring George Washington with a black eye. ● Increased membership by 200% for Jewelers of America, Inc. through a targeted marketing campaign that resonated with retail jewelers’ values and concerns, leveraging authentic quotes. ● Provided creative leadership and mentorship, sharing personal expertise and guiding graphic designers, photographers, writers, junior design personnel, and student interns.

Creative Director at Stefen Wojnarowski’s Design & Brand Building, Inc.

Creative Director: Led branding and design for Hasbro GI Joe’s Collectors Club, boosting membership by 300%; rebranded Sun & Earth Natural Detergent and amplified brand imagery; managed in-house design team and mentored junior staff and interns.

Senior Art Director, In-House Marketing Agency at The Philadelphia Inquirer

Senior Art Director: Led the rebranding of QVC in a multi-channel campaign, driving coherence across products; generated $45M+ in revenue over five years with cutting-edge ad formats (QR codes, 3D ads, interactive elements); advised Fortune 500 clients on color theory and advanced ad concepts; launched America’s first 3-D newspaper publication.