I am a Social Media Specialist with 4 years of experience building communities in fintech and entertainment. I create engaging programs that drive growth across platforms and partner ecosystems. I excel at GTM launches, influencer collaborations, team leadership, and cross-functional collaboration with product and legal to ensure compliant, consistent brand messaging.

Stephanie Figueroa Arias

I am a Social Media Specialist with 4 years of experience building communities in fintech and entertainment. I create engaging programs that drive growth across platforms and partner ecosystems. I excel at GTM launches, influencer collaborations, team leadership, and cross-functional collaboration with product and legal to ensure compliant, consistent brand messaging.

Available to hire

I am a Social Media Specialist with 4 years of experience building communities in fintech and entertainment. I create engaging programs that drive growth across platforms and partner ecosystems.

I excel at GTM launches, influencer collaborations, team leadership, and cross-functional collaboration with product and legal to ensure compliant, consistent brand messaging.

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Experience Level

Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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Work Experience

Social Media Specialist at Re
November 29, 2023 - Present
Developed and executed a community engagement strategy for a 100K+ follower B2B brand across X, LinkedIn, Discord, and Medium; managed stakeholder communications via campaigns, blogs, video clips, events, and livestreams. Led GTM strategy for multi-platform product launches across 5 campaigns, generating 505K+ impressions and 22.6K+ engagements, contributing to platform growth from $1.46M to $8.63M, tracked with DeFiLlama Analytics. Led influencer and creator outreach programs, negotiating placements with YouTube creators and X influencers; tracked performance with Cookie3 Analytics. Recruited and managed a team of 5 interns and a community manager; oversaw social media accounts, Discord operations, sentiment monitoring via CommunityOne, and DM conflict resolution. Coordinated monthly co-marketing campaigns with 10+ strategic partners; collaborated with legal and product teams on copy approval to ensure compliance and brand consistency.
Membership & Marketing Coordinator at Mythos Studios
October 1, 2022 - September 1, 2023
Monitored 100 content creators on X; tracked engagement via Brandwatch and reported analytics to leadership to guide communications strategy. Conducted QA testing on virtual art gallery and auction site; tracked issues in Jira and reported to vendors. Performed market research on 100+ digital and IP projects to inform community and program development strategies.
Digital Marketing & Data Analytics Captain / Senior Captain at COOP Careers
January 1, 2022 - June 1, 2023
Facilitated 75+ presentations and workshops on digital marketing, data analytics, copywriting, Excel, and SEO to 80+ community members. Supervised 3 captains, providing coaching on presentation delivery, community facilitation, and conflict resolution. Collaborated with a team of 5 and executed 5 SEO materials for a local restaurant to increase brand awareness.
Discord Community Manager at Grow Design and Development (Growdnd)
March 1, 2022 - September 1, 2022
Moderated discussions in a 5K member Discord community, configured bots, and answered questions on product launches. Scheduled content on Twitter, engaged with the community through direct messages, and replied to daily comments. Built cross-promotional partnerships with 20 online communities and grew X following by 500 users per month.
Communications Intern at Riordan Program Alumni Association
June 1, 2021 - June 1, 2022
Contributed to monthly newsletter content on Mailchimp by writing 10 alumni success stories and program updates. Monitored progress of marketing plan by supporting 25 campaigns and reporting findings to RPAA Co-Presidents. Increased recruitment of 10 volunteers by designing 80+ social media graphics using Adobe Photoshop.
Online Events Editor Intern at New Musicals Inc.
August 1, 2020 - January 1, 2021
Scheduled, wrote copy, and published weekly video musical series on YouTube, Facebook, and Instagram. Edited 7 video projects using multi-camera sequences and special effects in Adobe Premiere Pro. Maintained and updated a Google Sheets database of 700+ theatre and contest records.
Intern at NBCUniversal Media Marketing & Events
August 30, 2019 - March 30, 2020
Collaborated with a team of 4 on studio events and researched food vendors, decor, and activities for event decks. Drafted and designed 25 corporate communications materials such as invitations, flyers, and weekly events calendar. Collected and analyzed social performance of 5 competitor Instagram profiles to understand audience engagement and sentiment using Excel.

Education

Bachelor of Arts in Communication at California Lutheran University
January 11, 2030 - March 10, 2026

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Financial Services, Software & Internet