Steph Briggs – Shopify & SEO Copywriter | Marketing Consultant for Creative & Product-Based Businesses
Hi, I’m Steph — a copywriter, content strategist and marketing consultant who’s been there, done it, and written the product description.
I specialise in helping small businesses sell more stuff without shouting. That means smart SEO, standout copy, and marketing that works in the real world (not just on Instagram).
Before going freelance, I ran my own award-winning lifestyle store and ecommerce business — so I know exactly what it’s like to juggle stock orders, social content, website tweaks and school pick-up. Now, I work with other brilliant brands to make their websites shine, their product pages convert, and their Shopify sites work smarter (not harder).
What I bring to the table:
Website copy that connects and converts
Shopify audits and UX fixes to boost sales
SEO strategies that don’t need a degree in data science
Product descriptions that sell the lifestyle, not just the item
Clear, honest advice that’s always grounded in real experience
I work with small product-based businesses, indie brands, creative freelancers and consultants — and I’m always up for a new challenge (especially if there’s tea involved).
Looking for friendly, no-fluff, expert support to grow your brand online? Contact me!
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Service Type: Personal Brand Copywriting
Ideal for: Consultants, freelancers, business owners, and career changers who want to shine on LinkedIn
Overview:
Your LinkedIn bio is often your first impression — and a bland, generic paragraph just won’t cut it.
I craft LinkedIn bios that actually sound like you — but sharper, more confident, and designed to connect with the right audience. Whether you’re positioning yourself as a thought leader, attracting new clients, or making a career pivot, I’ll help you tell your story in a way that’s strategic and human.
This service includes:
✅ A discovery process to understand your goals, tone, and expertise
✅ A fresh, professional bio that reflects your voice and values
✅ A compelling first-person summary with clear positioning
✅ Optional headline and tagline suggestions
✅ Optimised formatting for skimmability and search
Why it works:
Because people buy from people. I combine storytelling, SEO know-how, and marketing strategy to make sure your LinkedIn profile pulls its weight — whether you’re networking, selling, or applying for something big.
A full-scale rebrand and website relaunch for one of the UK’s most recognised retail experts. I managed the end-to-end project, bringing together strategy, structure, copy, and team to deliver a high-impact digital presence that positions Clare Bailey as the go-to voice for UK retail.
My Role Included:
✅ Project Management – Leading the rebrand across a multidisciplinary team including design, development, SEO and podcast production. Managed timelines, comms and deliverables from brief to launch.
✅ Tone of Voice & Messaging – Developed a confident, expert tone of voice for Clare’s personal brand and content ecosystem — aligned across web, email and social.
✅ Website Copywriting – Wrote the full site, including homepage, services, podcast hub, speaker bio and consultancy landing pages — with a strong SEO foundation and clear, persuasive calls to action.
✅ User Experience Strategy – Mapped out content flow, calls to action and user journeys to support both inbound enquiries and long-term authority building.
✅ LinkedIn Content – Created a suite of launch posts and a visibility strategy to drive traffic to the new site and reinforce Clare’s thought leadership.
Results:
A bold new brand platform with clarity, energy and authority — ready to support Clare’s consultancy, media appearances, and podcast Retail Reckoning.
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