Service Type: Personal Brand Copywriting
Ideal for: Consultants, freelancers, business owners, and career changers who want to shine on LinkedIn

Overview:
Your LinkedIn bio is often your first impression — and a bland, generic paragraph just won’t cut it.

I craft LinkedIn bios that actually sound like you — but sharper, more confident, and designed to connect with the right audience. Whether you’re positioning yourself as a thought leader, attracting new clients, or making a career pivot, I’ll help you tell your story in a way that’s strategic and human.

This service includes:
✅ A discovery process to understand your goals, tone, and expertise
✅ A fresh, professional bio that reflects your voice and values
✅ A compelling first-person summary with clear positioning
✅ Optional headline and tagline suggestions
✅ Optimised formatting for skimmability and search

Why it works:
Because people buy from people. I combine storytelling, SEO know-how, and marketing strategy to make sure your LinkedIn profile pulls its weight — whether you’re networking, selling, or applying for something big.

A full-scale rebrand and website relaunch for one of the UK’s most recognised retail experts. I managed the end-to-end project, bringing together strategy, structure, copy, and team to deliver a high-impact digital presence that positions Clare Bailey as the go-to voice for UK retail.

My Role Included:
✅ Project Management – Leading the rebrand across a multidisciplinary team including design, development, SEO and podcast production. Managed timelines, comms and deliverables from brief to launch.
✅ Tone of Voice & Messaging – Developed a confident, expert tone of voice for Clare’s personal brand and content ecosystem — aligned across web, email and social.
✅ Website Copywriting – Wrote the full site, including homepage, services, podcast hub, speaker bio and consultancy landing pages — with a strong SEO foundation and clear, persuasive calls to action.
✅ User Experience Strategy – Mapped out content flow, calls to action and user journeys to support both inbound enquiries and long-term authority building.
✅ LinkedIn Content – Created a suite of launch posts and a visibility strategy to drive traffic to the new site and reinforce Clare’s thought leadership.

Results:
A bold new brand platform with clarity, energy and authority — ready to support Clare’s consultancy, media appearances, and podcast Retail Reckoning.