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Hi, I’m Kari Tavarez. I’m a social-first content creator and community manager with 6+ years building engaged communities and producing high-performing, platform-native content for lifestyle and mission-driven brands. I thrive on real-time storytelling, trend-driven execution, and collaborative work with editorial, brand, and design teams to translate ideas into outcomes. I’m bilingual in English and Spanish and passionate about turning audience insights into meaningful conversations that resonate across Instagram, Facebook, Pinterest, and X. In my brand and freelance work, I’ve led end-to-end content production, calendar management, and publishing workflows, including viral campaigns (like a Barbie-themed initiative) and editorial conversations around sensitive topics. I manage community engagement daily, using Sprout Social and native tools to track trends and nurture trust and loyalty.…Hi, I’m Kari Tavarez. I’m a social-first content creator and community manager with 6+ years building engaged communities and producing high-performing, platform-native content for lifestyle and mission-driven brands. I thrive on real-time storytelling, trend-driven execution, and collaborative work with editorial, brand, and design teams to translate ideas into outcomes. I’m bilingual in English and Spanish and passionate about turning audience insights into meaningful conversations that resonate across Instagram, Facebook, Pinterest, and X. In my brand and freelance work, I’ve led end-to-end content production, calendar management, and publishing workflows, including viral campaigns (like a Barbie-themed initiative) and editorial conversations around sensitive topics. I manage community engagement daily, using Sprout Social and native tools to track trends and nurture trust and loyalty.

Kari Tavarez

Social Media Manager, Content Creator, Content Designer, +5

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Hi, I’m Kari Tavarez. I’m a social-first content creator and community manager with 6+ years building engaged communities and producing high-performing, platform-native content for lifestyle and mission-driven brands. I thrive on real-time storytelling, trend-driven execution, and collaborative work with editorial, brand, and design teams to translate ideas into outcomes. I’m bilingual in English and Spanish and passionate about turning audience insights into meaningful conversations that resonate across Instagram, Facebook, Pinterest, and X. In my brand and freelance work, I’ve led end-to-end content production, calendar management, and publishing workflows, including viral campaigns (like a Barbie-themed initiative) and editorial conversations around sensitive topics. I manage community engagement daily, using Sprout Social and native tools to track trends and nurture trust and loyalty.…Hi, I’m Kari Tavarez. I’m a social-first content creator and community manager with 6+ years building engaged communities and producing high-performing, platform-native content for lifestyle and mission-driven brands. I thrive on real-time storytelling, trend-driven execution, and collaborative work with editorial, brand, and design teams to translate ideas into outcomes. I’m bilingual in English and Spanish and passionate about turning audience insights into meaningful conversations that resonate across Instagram, Facebook, Pinterest, and X. In my brand and freelance work, I’ve led end-to-end content production, calendar management, and publishing workflows, including viral campaigns (like a Barbie-themed initiative) and editorial conversations around sensitive topics. I manage community engagement daily, using Sprout Social and native tools to track trends and nurture trust and loyalty.

Available to hire

Hi, I’m Kari Tavarez. I’m a social-first content creator and community manager with 6+ years building engaged communities and producing high-performing, platform-native content for lifestyle and mission-driven brands. I thrive on real-time storytelling, trend-driven execution, and collaborative work with editorial, brand, and design teams to translate ideas into outcomes. I’m bilingual in English and Spanish and passionate about turning audience insights into meaningful conversations that resonate across Instagram, Facebook, Pinterest, and X.

In my brand and freelance work, I’ve led end-to-end content production, calendar management, and publishing workflows, including viral campaigns (like a Barbie-themed initiative) and editorial conversations around sensitive topics. I manage community engagement daily, using Sprout Social and native tools to track trends and nurture trust and loyalty.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Spanish; Castilian

Fluent

Work Experience

Commerce Intern - Social Media Support at Roc Nation

January 1, 2017 - December 31, 2018

Owned and scaled the full organic social media strategy, managing content calendars and campaigns across Instagram, Facebook, Pinterest, and X. Created and published 10–20 weekly assets including short-form video, viral carousels, and platform-native content — increasing post reach by over 40% YoY. Produced a Barbie-themed editorial campaign that went viral, building brand awareness and leading to a larger conversation around medical gaslighting. Collaborated cross-functionally with editorial, brand, and design teams to execute integrated campaigns and real-time cultural commentary. Monitored community engagement daily, responding to DMs, mentions, and trends to build a loyal and growing audience. Reported social analytics weekly using Sprout Social and Google Analytics to track KPIs, optimize strategies, and inform leadership reporting.

Social Media Associate Editor at Kari Tavarez Fitness

January 1, 2021 - Present

Led social media planning and execution for a fitness brand, producing compelling health and lifestyle content; managed content calendars, asset production, and audience engagement; collaborated with editorial, brand, and design teams; monitored and reported on KPIs to inform strategy. Built and maintained strong brand voice and community connections to drive growth and trust.

Intern - Social Media Support at Roc Nation Commerce

January 1, 2017 - January 1, 2018

Social Media Editor at Kari Tavarez Fitness

January 1, 2021 - Present

Social media editor focusing on health and wellness content, managing multi-platform campaigns and growing engaged audiences, with an emphasis on authentic storytelling and timely engagement.

Social Media Strategist / Content Creator at ROC Nation

January 1, 2017 - January 1, 2018

Managed Instagram growth through organic strategies including UGC, Reels, and story polls. Planned and scheduled content aligned with health-conscious audience. Responded to inquiries and built influencer collaborations; assisted in content shoots and post-production. Owned and scaled the organic social media strategy across Instagram, Facebook, Pinterest, and X. Created and published 10–20 weekly content assets, driving 40%+ year-over-year reach increase. Produced a viral Barbie-themed campaign that sparked broader editorial conversation around medical gaslighting. Managed editorial calendars and publishing workflows using Sprout Social and native tools.

Social Content Creator & Community Manager at Kari Tavarez Fitness

January 1, 2019 - January 1, 2021

Own end-to-end creation of social-first content across Instagram, Facebook, Pinterest, and X, including short-form video, carousels, graphics, and platform-native posts. Lead daily community management, monitoring comments, DMs, mentions, and trends to foster trust, loyalty, and meaningful engagement. Execute both planned and real-time content aligned with cultural moments, editorial priorities, and audience insights. Collaborate with editorial, brand, and design teams to translate stories into high-performing social content. Surface community sentiment and audience feedback to inform content strategy and editorial direction. Created viral campaigns and editorial assets driving engagement. HealthCentral calendar & publishing management; community management & audience engagement; cross-functional collaboration; social content creation (short-form video, carousels, graphics).

Social Content Creator & Community Manager at HealthCentral

January 1, 2019 - December 31, 2021

Developed social media strategy, built community, and produced culture-driven content across platforms with editorial, brand, and design collaboration. Led content planning, audience engagement, and cross-functional alignment; supported editorial shoots and post-production; managed publishing calendars and analytics.

Social Content Creator & Community Manager at Kari Tavarez Fitness

January 1, 2022 - Present

Own end-to-end creation of social-first content across Instagram, Facebook, Pinterest, and X, including short-form video, carousels, graphics, and platform-native posts. Lead daily community management, monitoring comments, DMs, mentions, and trends to foster trust, loyalty, and meaningful engagement. Execute planned and real-time content aligned with cultural moments and audience insights. Collaborate with editorial, brand, and design teams to translate stories into high-performing content. Surface community sentiment and audience feedback to inform content strategy and editorial direction. Platform-native copywriting and content scheduling.