I’m Steph Simorka, a Brooklyn - based Visual Designer.
I enjoy applying an advanced understanding of color theory from my fine arts background and combining it with my knowledge of UI/UX to produce visually compelling and highly functional designs. Over the last decade, I have supervised teams of designers to ensure brand consistency and design quality excellence.
My Design Principles are to build the best product rests on function, thoughtfulness, and flexibility.
Visual design should not be the “icing on the cake” but rather an essential ingredient of the design process. The result should be an intuitive and familiar representation that becomes second nature.
Creating the right way through thoughtful, purposeful design.
Using a visual hierarchy to convey importance through position and contrast in both color and size. Reducing clutter by eliminating any visual element that does not contribute directly to visual communication.
Being flexible enough to know when the right way isn’t your way.
People and organizations want to achieve goals in order to grow and remain relevant. Visual design is a conversation about a point of view. Having flexibility in design means coming together to align with a strategy on similar points of view to achieve growth and relevancy.
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