Expertise in influencer marketing strategy, social media, influencer relations, and event management. 10 years of international experience in PR & Influence agencies across various sectors: beauty, fashion, food, and decor.

Expertise in influencer marketing strategy, social media, influencer relations, and event management. 10 years of international experience in PR & Influence agencies across various sectors: beauty, fashion, food, and decor.

Available to hire

Expertise in influencer marketing strategy, social media, influencer
relations, and event management. 10 years of international
experience in PR & Influence agencies across various sectors:
beauty, fashion, food, and decor.

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Language

French
Fluent
English
Fluent
Portuguese
Fluent
Spanish; Castilian
Intermediate

Work Experience

Head of Influence at Oh La La Les Influencers
January 1, 2018 - January 1, 2024
Create the overall influencer marketing strategy aligned with the brand's communication plan. Organize influencer campaigns within budget and coordinate relations with influencers (public figures, corporate partners, celebrities). Study the effectiveness of French and international campaigns and monitor ongoing innovations in influencer marketing.
Head of Influence at Oh La La Les Influencers
January 1, 2017 - January 1, 2018
Led influencer marketing initiatives and campaign activations; built and maintained relationships with influencers; oversaw budget and performance tracking.
Digital Marketing Manager at Oh La La Les Influencers
January 1, 2014 - January 1, 2017
Directed influencer marketing strategy; organized influencer operations and events; managed the agency's Facebook, Twitter, Instagram and Pinterest social networks.

Education

Master 1 Marketing and Advertising at IDRAC Paris
January 1, 2004 - January 1, 2008
MBA Marketing and Advertising at FAAP - Brazil
January 1, 2010 - January 1, 2011

Qualifications

Certificate - Marketing
January 1, 2008 - January 1, 2008
Certificate - Marketing
January 1, 2008 - January 1, 2008

Industry Experience

Media & Entertainment, Consumer Goods, Retail